What are your thoughts on unisex baby clothing?

[lbaker1995]

Hello!

I am a student currently creating a unisex baby clothing brand for a university project and I would like to know your thoughts on unisex baby clothing.

What are your thoughts on existing unisex baby clothing?

Is there anything new you would like to see in unisex baby clothing?

Thank you in advance.

Laura

Vests and babygrows are already unisex. Those are what babys are comfortable in. I don't think there needs to be a brand.

I would like lots of bright colours and prints. So many baby clothes for either sex are so dull.

There's a lot of brands that already exist and they are all a bit samey and, in general, expensive. I don't see why a baby grow that isn't pink or blue needs to cost £20

Agree with more colourful things. Unisex doesn't have to mean white/grey or pale yellow!

I like bright colourful unisex clothes. Like the Little Bird range at Mothercare.

Unisex is a totally normal way to clothe your DC.

The was a (marketeer-led) change to this in the late90s (when the country thought it was rich and people believed they could spend on single-child use).

I am very glad to see the back of that trend.

There is no need to innovate. Just produce nice clothes in standard designs in attractive colours, without slogans.

Bright colours with a mixture of themes and not ridiculously expensive.

Most times when you click on the unisex section of a website it's all grey and beige and white - dull.

www.babyjustgrow.co.uk/ plain brightly coloured baby clothes without slogans

Baby clothes are generally unisex, it’s the shops that separate them by sex. DD has stuff from both boy and girl sections, girls can like dinosaurs.

Agree more patterns and prints would be nice.

Bold colours not pastels, wash well, and interesting quirky prints are good in my book. We found those long nighties with elastic round the bottom such a help for easy changes in the hazy newborn bit - on which note, poppers not bloody buttons for the legs!!! The zippy ‘wondersuits’ by bonds are also really easy and have some great designs.

There is no need for baby clothes, or really any children’s clothes, to be gendered.
My babies (one of each) largely wore baby grows, vests, t shirts and leggings in bright colours. I agree that pastels dominate the market, but I found plenty of bright patterns in H&M, primark, Next and other high street shops.

What I couldn’t stand was twee gendered slogans, gendered appliqué, embroidery or pictures - blue with cars on, pink with flowers on type of thing - or slushy, muddy shaded of beige.

Having said all that - white cotton is very practical as it is so easy to bleach.

Boys clothes that have fun bits like sparkle and sequin. Pinks and blues mixed as soo sad to just avoiding them

Baby clothes are already unisex. In general I like colourful things, not pastels, and interesting but not fussy patterns. I don't like overly cutesy things nor overly adult motifs on baby clothes. Unisex shouldn't mean grey/black/white/pale yellow/pale green.

Agree with others that a greater range of colours would be preferable, especially bright colours.

Designs that are a bit more unusual, e.g. not the usual dinosaurs, cars, flowers.

No naff slogans e.g. Mummy's handsome boy/ Handsome like Daddy / Cheeky Chappie etc!

Agree stuff with stereotypically boyish and girlie colours together would help to destroy the stereotypes.

No useless fastenings (e.g. babygrows that do up on the back or down one leg - too much hassle when changing nappies multiple times a day.

Consider unusual patterns as well as animals, objects, etc.

Boots do nice bright print sleepsuits

Nice bright colours. No slogans. Nothing twee so no silly collars etc. Good patterns/designs-colourful stripes so not just blue and white or red and white but say red, orange and white stripes or blue, purple and grey type things. Animals are good, various geometric shapes. No polka dots.
DD had a lovely sleepsuit which had tree patterns on it-the colours were quite girly purples but the design was fab!

Also maybe just like not have the usual gender associations. There's literally no reason why cupcakes, unicorms, fairies have to always be pink and purple and glittery, but dinosaurs and space and sharks have to be blue and green and grey.

How about glittery dinosaurs? Cupcakes with skulls? Blue and green with strawberries? Sharks with a yellow background? Mix up the stereotypes so you can't immediately say "That's for girls/boys".