I live in a small town on the edge of nowhere (nearest city is 3 hours away). In terms of actual shops here we have Next, New Look, DPs, White Stuff, M&S, Matalan, M&Co, Peacocks and some independent boutique-y places selling slightly quirkier stuff for big prices.
I've bought online from Boden in a wedding-related emergency, but don't think of their stuff as very 'me'.
I'm most likely to shop in DPs for jeans, and second-hand shops for nearly everything else!
In a thread I was reading last night someone linked to Pull&Bear, which I'd never even heard of! Some of their stuff is a bit bonkers for me but there are some things which I really like and it's made me wonder what I'm missing elsewhere.
I generally live in jeans (and at the moment a massive warm waterproof coat - windy coastal town), but I do love a bit of quirky or vintage stuff to make it all a bit more interesting.
I had no idea Pull&Bear even existed. What else do I need to know about?