Have you purchased / worn a feminist t-shirt?

[sophiemoore]

As part of my final year dissertation at Nottingham Trent University I am looking at consumer purchasing behaviour of feminist branded products. Please could anyone aged 18 - 35 who has purchased feminist clothing or accessories complete the survey to assist my primary research, thank you!

sophiemoore.typeform.com/to/oYV2YB

What is a feminist t shirt??

It's a t-shirt or item of clothing with a feminist slogan such as 'girl gang' or 'the future is female',

I'm a rad fem but I've never bought a feminist slogan t-shirt but I got DH an Ada Lovelace t-shirt (he's a software engineer) and have a Rosalind Franklin t-shirt (I'm a biochemist). Would they count, I bought them so the DC were aware of female role models (obviously that's not all I do) Personally I think a t-shirt saying 'girl gang' is trite for an adult and 'the future is female' is not helpful.

Oh, and I'm over 35. Why are you excluding women who are more likely to have experienced sexism and misogyny that really kick in once you become a mother?

I would happily tell you about my feminist T shirts, but Im 50

And I'm not quite sure what you think separates that H&M ad from any other fashion ad aimed at women? There was nothing 'empowering' in it at all and that's without getting into the issues with the term 'empowering' in the first place.

I'm 38 so probably don't count. I bought a t-shirt last year that says "feminism- back by popular demand"
I wore it to uni and got funny looks

Damnit i'm 42.

53 here. I buy stuff for my daughter that I think will be positive for her. So she has a T shirt with "smart cookie" and test tubes, a Wonder Woman tee with "hero", leggings with "GRL PWR" - GAP has been good for this sort of thing.However, she is under 18.

Alas, I too am too old to be of interest to you. My feminist tshirts will have to remain a mystery.

Also too aged for your survey. Wonder why old feminists don't count?

Regarding "feminist" clothes, id be much more interested in clothing produced in a way that benefitted women rather than ones that just had a feminist slogan chucked on it.

@countfosco have just googled the Ada Lovelace t shirt!

herecomesthesun DD1 has a few t-shirts like that as well. Boden is worth a look as well, they often have science t-shirts for girls.

have just googled the Ada Lovelace t shirt!

We got the Hirsute History t-shirts.

Wondering if @sophiemoore may be studying marketing instead of feminism?

I try to buy new clothing from places that go to some lengths to trade fairly, and I think that's a feminist thing to do because I'm trying to ensure that the people, almost certainly women, who made the clothes, get treated with decency.

I don't have anything that's 'feminist branded', though, which is a shame, because I'm young enough for my opinion to count for the next six months! Hoorah!

Yeah I imagine the course is retail or marketing. I haven't completed the survey as I'm not the desired age but it would be good if you could make the point that one reason so many clothing retailers are struggling is that they're obsessed with chasing the under 35s, despite the fact that they frequently have no time to shop and even less money.

Good luck with your dissertation.

Yes @IJoinedJustToPostThis is correct I am studying a management / marketing course not feminism. However I am very much interested in the issue hence the topic.

The reason I chose 18-35 is due to the fact that the majority of retailers target this age group and when undertaking a dissertation one must narrow down the subject area. I would naturally be very much interested to find out why everyone of all age groups had purchased a feminist t-shirt however for the purchase of the dissertation it is easier to narrow down on the age group. Also under people are becoming far more politically active and thought it would be interesting to see whether purchased of these 'feminist' items were directly related to the movement and being political or whether the purchased was because a trend was being followed (the end result would make a big impacted on a retailer marketing).

Why do retailer chase the young consumer? I have far more money than I did in my 20s and I'm buying clothes for more people (myself, 3 children and DH as well sometimes). I spent a lot on clothes (and lets not mention shoes). Seems crazy to ignore consumers like me.

If I was studying marketing and was interested in feminism the impact of ignoring older women could be an interesting topic. Is it because on average young people spent more? But the section of older rich women who spend on fashion (as you find here in S&B) could be very interesting and a market that's not really exploited. Hell, quite a few of us have spreadsheets on our spending habits!

You have just demonstrated why retailers are failing! I shop for two or three people including my DH and DS, not to mention all the household fashion and gifts I get for the entire family. My spending power is considerable.

And yes, my BiL mansplained marketing theory and influencing brand loyalty to me, once. Then I explained relatively politely that we were in the same business and I already knew!

Oh, I checked and the average spend on clothing in the UK is about £1K or £78 pcm. If you look on the thread here about average spend many of us spend much more than that. I spend double that just on myself.

I'm 30 and there's no way in fuck I would wear one of those.

I flaunt my feminism by doing whatever I want in my life and through simple facts like earning more than my partner, achieving academically and rejecting marriage.

Sheesh, give sophie a break, guys!

I too am above her survey age target (which she has justified). I also get frustrated with retailers ignoring the older market but that's hardly sophie 's fault is it? If I felt that strongly, I guess I could enroll and do my own dissertation on the latter.

Come on, let's do our bit to chip away at the sexism and misogyny in this world by showing a bit of show a bit of support to a woman trying to get her degree.

I'm not sure who that's directed at but I think the whole point is that we cannot support the op because she excluded us from her survey. She is perfectly entitled to do so but I think we were equally entitled to ask why. I think it would be far more unhelpful, not to mention ruder, to just say nothing.

And while I agree, the industry's obsession with youth is hardly the op's fault, she presumably wants to work in this sector and it would be kind of heartwarming to see a student questioning the status quo. If you can't do that when you're at university when can you?