I’m not sure that soap, shower gel deodorant and toothpaste should be counted as “ spending money on yourself “ as if it was some sort of luxury.
Many of these products are also used by others we share a house with.
And Some of the other things mentioned here are in fact health and safety equipment like running bras and shoes. You can’t run safely without them and shoes must be replaced after a certain number of miles.
And ( to go with the running example ) , a woman who goes running is doing essential self care, looking after her health. So she’s more likely to stay fit and active for longer, less likely to develop many serious illnesses and be able to earn money and care for her family for longer. Her mental health will be better.
She’s likely to socialise with others at racing and training, far cheaper tahn “ nights out with the lads “.
So I’d argue that the £500 a year she might spend on running ( shoes, clothes, watch, travel, training , race fees ) is NOT a personal indulgence , it’s an investment in her physical and mental health and a huge benefit to her family.
It’s not a selfish woman fecklessly wasting family money on herself and she should feel guilty.
Same as a certain level of grooming, hair removal, hair styling and make up. The patriarchy dictates tha we woman must do these things whether we like it or not. If we don’t do it, we face social disapproval. It will affect our employability and our income.
So why should we feel guilty spending money “ on ourselsves “ when we don’t have a choice?
BTW I’m NOT saying the OP was tying to make anyone feel guilty, I know that’s not the case. I’m just raising the more general issues about why some of us feel guilty about spending money on “ ourselves “.
I bet you there’s not a man out there totting up how much he spends on his hobbies, drinks after work, coffee and pastries on the train, clothes, shoes, grooming , nights out with mates, and his share of the household toiletries
.