I prefer real life people who have turned their lives around. and I follow about 4 people but they post mostly about mindset struggles and motivation.
^I think that's a bit of the heart at why people get turned off by 'influencers'. The original interest and USP was about 'people in progress', not the 'perfectly formed'. The latter is what drives consumerism with the promise of attainability in products x, y, and z. However, the more plasticine these former bloggers, now influencers, (the term alone denotes the shift in hierarchy) become the further away they drift from what once bound them to their original audience.
I think the reluctance on the transparency front also ties into wanting to present this 'perfectly formed' image, disclosing means undoing much of that illusion.