So what's this Boden lark all about then?

[thequeenofcontradiction]

I've been a member of MN for precisely 2 days now, and had never even heard of Boden before. I thought they made coffee pots, but that's Bodum isn't it?
I've had a look at the website and the stuff looks a bit Next-y but more expensive. Is it really nice quality? It's a bit more sensible than stuff I'd normally wear - I usually shop in Topshop or Gap.
Is there a Boden 'type'? If I were to order something would I suddenly be transformed into a yummy mummy?

Boden=ponce

Boden is a bit poncey, but dd does have quite a bit . The reason is, their clothes (though expensive) are logo-free, largely good quality and not unpleasant to look at.

Dd (age 5)is currently still wearing her age 2-3 pyjamas from Boden. OK, so the legs are a little short, but they are wearing well.

My boys love the trousers.

I have found that Next have actually cut down on their logos on kid's clothes these days - at least for girls. I have actually bought DD a lovely bright and colourful t-shirt from Sainsburys which she is wearing with last year's shorts from John Lewis. Maybe I should try DS with Boden - he likes very conservative clothes.