I read this yesterday and so much resonated with me, from the coy euphemisms to indicate the size ranges; to knowing there are (so many) shops not to even bother going in; to (oh yes!) the jeans wearing through on the inner thigh! However I don't think I have ever asked a shop assistant for my size. Too mortifying to voice it. Ditto with every taking anyone shopping with me.
www.theguardian.com/fashion/2017/apr/08/shopping-size-24-sales-assistant-shakes-head