Hygge rage!

[ilovethewinter]

Thought this was the best place to write this as am with like minded people.Is anybody else fed up with people's interpretation of Hygge.I had been reading about the Danish lifestyle and how their levels of happiness and contentment were high compared to ours,and decided to look into how to achieve this.However people I have spoken to just seem to see it as another consumer spending Opportunity! I know creating the right relaxing atmosphere is important,but just spending loads on fluffy socks,candles and throws is to me defeating the object.They seem to think it's just another reason to get stressed about looking the perfect part and image.Whereas really this couldn't be further from the truth as it's about feelings of wellbeing and simplicity. What are you,re thoughts?

My ds and I do this, he is quite big! Nevertheless we have our cot quilt (Peter rabbit) and teddies and we cuddle up. Not hygge but still cosy up. If we had more grey cashmere I expect we'd be happier.

As a brit who lives in Denmark it drives me nuts too. As in the british obsession with it, that you must buy stuff to achieve it, when really its just having a nice mellow time with people. I lolled when i saw the mash article on fb. In fact im getting a bit bored with the denmark obsession generally. You can say anything you like about denmark and it will sell, regardless of how true it is.

Yeah it's all bullshit designed to make us buy crappy books full of photos of socks in front of a fire.

The English word 'cosy ' is better and we do not need this Nordic nonsense.

I too thought it was a concept rather than something you could buy. I find obsessions like this cringey.

We were in Denmark earlier this year and I can't say I found it particularly cosy or warm. I liked it but in a straight, clean Scandinavian way. I thought Sweden was cosier to be honest.

And why is the flipping word not pronounced remotely like it is spelled???

To be fair, it is pronounced the way it is spelled, in Danish ;)

What I hate is when Brits say they had a "hygge" time when they mean "hyggeligt". Why only export the noun when you are know you are going to need the adjective, journos?

Hygge is the new salted fucking caramel.

I hate how ubiquitous it is right now. It's verging on cultural appropriation.

I bloody hate winter and people who insist that's it's a lovely cosy time. No it isn't!

How do you pronounce bloody hygge then? In my head I just say 'hig', but I've never heard it out loud. Only seen it in wanky print articles.

And yes, the media are only all over it because it involves selling shit to sheeple.

Apparently it's pronounced hue-gah, though the article didn't say where the stress lies, nor whether it's "gaah" or "ga".

Gits.

HOO gah for the noun (short gah)
and HOO glee/HOO glit for the adjective

Totally agree - I have a Danish mum and neither of us understand hygge as currently marketed to Brits. Seems entirely about selling stuff and eating food we don't remotely recognize as Danish far too fucking healthy

To us hygge is about being warm and cosy in the winter, spending time with friends and family, lighting some candles (optional - we only bothered from Christmas), drinking alcohol and doing some knitting. Not buying Scandi shit.

Most accurate description of hygge I've heard was from Sandi Toksvig on QI - something like meet up with friends in a warm house, bring beer.

Ifonlyiweretaller no Danish words are pronounced as they are spelled!

They have an aversion to saying the consonants which are just put in for amusement value

I think for English speakers to complain about other nations not pronouncing words as they are spelled is a little ironic . . .

wolpertinger I came back to the thread to say ooh Sandi Toksvig explainsit on qi!

People in the UK cannot do 'hygge' as their houses are bloody freezing and you only huddle under blankets to keep your hands from getting frostbite, not draping them in an artful warm way.

I thought it was 'Cummenroond' in the Uk

lets sell british fires and brass mulled cider and wine wet feet, tables piled with coffee cups and bottles, whisky, bovril, etc to Danes as 'cummenroond'

Could not agree more!

I got an email from Bravissimo, of all places, urging me to click through to see their "hygge" products. I haven't clicked. Their bras might allow my boobs to defy gravity but they do not instil a feeling of cosy warmth in me at all. Peak hygge I think.

Here it is...

Light a fire, mull some wine, buy some nice candles and soft furnishings. Knock yourself out with the warm and cosy vibe.

Just don't called it hygge (unless you're Danish). It sounds so wanky.

Someone has beaten me to it in adding 'cwtch' to the mix! My house has always been quite cwtchy (read: small) with candles and inherited Welsh blankets and soft lights and random bits of old wood. I'm very pleased to be 'on trend' (shudder) with the Hygge thing without having had to spend a penny!

'Cummenroond' = dog hairs on the sofa

Coffee mug rings on the table.

A bowl filled with foil sweet wrappers

I've never heard of 'cummenroond'!