The Woolrich is incomparible in quality to the other two, it is far superior - and has the price tag to match. It may be too warm for you, their arctic parkas are designed for sub zero US and Canadian winters really, so unless you really, really feel the cold, or do a lot of pitch side match watching, it may be too much. Although not waterproof, it will be the only one with the technical fibres to properly withstand rain, snow and wind.
I have last years Parka London parka, and while I love it, I bought it for looks rather than proper bad weather protection. It's autumn, mild winter warm enough for me, and although it's supposed to be water resistant, I wouldn't trust it for more than a shower. Love it though, and the removable fur liner will give you two coats in one.
I agree about the Toast styling, it was unflattering on me too, although probably next best in quality to the Woolrich. Again, wouldn't trust it's water resistance though, although it felt quite warm to me.
Also worth bearing in mind, the Parka London uses faux fur (although its very good), I think the other two use by-product rabbit fur.
I'd love the Woolrich, but I have a North Face Arctic Parka that is showing no signs of dying after five years use, and recent winters have just been too mild to justify the splurge.