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Original poster

Affiliate links

2 replies

claptomania · 08/02/2016 19:39

I've noticed recently that a lot of S&B links are affiliate links. For the untechy basically that means that someone is earning a small amount of commission on sales made via that link. So either individual posters are doing that, or Mumsnet is converting links that forum users post to monetise the site. Anyone know which it is?

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MNHQ

YetAnotherHelenMumsnet · 08/02/2016 20:31

Hello there,
Thanks for raising this, we have flagged it to the relevant person at HQ and you should hear from them shortly.

MNHQ

AmyMumsnet · 10/02/2016 10:05

Hi folks,

We just wanted to clear up the questions around affiliate links.

We use a programme called skimlinks to automatically add a bit of code to links posted on the boards, which is why the URL sometimes changes. This bit of code allows us to earn a commission on any purchases that you make from these links. Typically the commission is somewhere between 3-8%. Earning this commission allows us to rely a bit less heavily on display ads and other forms of advertising, and can sometimes help us reach out to brands you love to secure exclusive discounts for Mumsnetters. Please rest assured it's nothing sinister, and doesn't affect the cost of anything you buy.

If you think that someone is posting links purely to earn commission and not to give recommendations in good faith, then please do report them to us and we'll take a look.

And of course, if there are any brands you love that you'd like us to try and secure a Mumsnet discount on, let us know and we'll see what we can do!

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