I'm in love with a product I've just tried -Gold Bond cream. I've only used it once but already my arms aren't red and only look bumpy close up, and they feel much smoother. I've never had such instant results with any beauty product!
Only downside is that I did smell faintly of wee in bed last night (presumably the urea in it)... And not sure how easily available it is in the UK - but thought I'd share anyway in case someone can find it online or to add to those "what should I buy in the US" questions 