If bloggers all copy each other,... who is the FIrst Blogger?

[improbablesaint]

Who posts to Stan Smith trainers first... or ( sniggers) leather culottes?

The professional style bloggers with paid affiliate relationships with PR Agencies and big brands will be paid to wear certain items. Blogs are just another form of advertising. They then filter down the chain to all the other bloggers who pick up on key trends, either because they have a blog they want to make a career from, or because they are just personal style bloggers who love fashion.

Lots of Blogs are just adverts, same as the ones in magazines, just more subtle and manipulative, if you think (certain) bloggers wear what they like just because, you're mistaken.

thanks for that

I did realise that.

What i meant was that WHO leads them in deciding that leather culottes or spaffy dungarees are the Way Forward. Generally

Your question was answered - brands and PR agencies do

Lots of models get given this stuff to wear too - street style stars - and I think a lot of bloggers look to them for inspiration.

no but within a niche blogging area you do notice a pretty rapid trickle down effedt even on the more mainstream ones that wouldn't attract fashion house attention

don't tell me Armani are messaging Poppys style with offers of said culottes...

I think lots just talk to each other surely? And look on instagram etc.

But perhaps there is a blogger mastermind out there

with like a huge map behind him

' This week the culottes are with School gate style, hot off the Chanel catwalk'

Susie Bubble is my queen fashion blogger. Defo a leader not a follower.
www.stylebubble.co.uk

CHRIST

ALIVE

she is wearing a swimming hat

that POOR kid on the trike

Don't laugh. SGS will be wearing swimming caps next season.

sorry, I didn't mean to be sarcastic or imply YOU didn't realise that (that blogs are adverts anyway). Was typing whilst on the bus on my phone.

But I think I did answer your question, yes the trickle down effect to the smaller/mum/personal blogs is rapid, and no, of course the fashion houses don't know they exist, but any blogger interested in fashion will be aware of blogs higher up the pecking order, so to speak, and that is where they will take their lead from, and so on, all the way up to the brands and agencies in charge, who plan the campaigns in the first place.

As to how THEY (the men in black at the top) decide that culottes or dungarees will the be the next big thing, no idea. Science, just fancy a laugh, who knows? I believe there are some MNers who really follow the catwalks, fashion shows and actually know a bit about how the industry works, could actually be an interesting discussion (still not being sarcastic, and I can't do smilies).

oh i see

Sorry too

Agree about the laugh thing

Susie Bubble may be leading, but are many people following?

christ lets hope not

Yep to PR people - but hardly high end fashion houses, just Boden, The Dressing Room, Seven Boot Lane, Hush... the yummy mummy hotspots

I might start a blog just for the freebies, I'd have no shame at all.

Also loads of people including bloggers read fash mags like Grazia and it's pretty easy to spot the easy-access trends each week, I could circle the two or three things that will be picked up by mid range bloggers.

And NaP et al pretty much dictate which brands are cool to people who can afford that. If Grazia and NaP both say a certain brand or item is a must have, that's it.

I'm feeling ahead of the curve as I bought a tiny cream snakeskin leather bag with a long gold chain at the weekend, and NaP have just informed me via FB that I'm sporting a must-have. Yay. Wish mine was Gucci not a TK Maxx bargain though

but NO ONE reads magazines any more apart from in hairdressers, do they?

I have a Grazia sub. Maybe NaP is more influential now.

A lot of the professional 'mum' bloggers like WIT, The Frugality, Erica Davies, Wear and Where, etc are stylists and work with magazines. They all go to press days that are held by all the brands and high street stores to show off their wares for the next season. These end up on Instagram or in the blogs and so you can see the trends coming along before they hit the shops or appear in the magazines 4-6 months later. If you read them all you know what's coming along and you can be in your leather dungarees and Aquazurra-alikes before everyone else.

I'm definitely not an early adopter blogger (although I do have the M&S flares - great on my runners legs where skinnies strangle them!)

Agree with poster above re: press previews & Instagram plus I do subscribe to Red & Marie Claire as it's nice to unwind away from technology.

Happy to let braver, more fashion forward bloggers that I read like Kat 40Bum, Eve All Worn Out try things like dungarees & culottes as I won't be. I did wear Mums Birks all last summer as trendy, no £ spent on said trend & I was pregnant so wanted comfy slip ons. Am quite unadventurous really, so enjoy following trends online instead.

but the Boden press thing, or Hush.... its hardly cutting edge is it

she leans back in her H and M lycra track pants

I started a similar thread a while ago!! Stan Smiths and dungarees. Sheep like not stylish. Amber came on and put up a spirited defence!

princessdave with respect to the blogs you mention, and as a statement of fact, not criticism (I like all of them) but none of those bloggers are early adopters, or fashion forward in the sense meant here, and I'm sure they would agree, even if a few do get to attend the odd Boden or Hush press day.
Bloggers like fashionguitar, Camilleovertherainbow, Man Repeller, the northern-light, and yes Susie Bubble are the early adopters; they are the ones being invited to fashion week shows (albeit a few rows back) by the likes of Valentino, Chanel, Chloe, Burberry etc, they get sent clothes by them to wear simply to get photographed by the street style photographers, pretending to look like they really wanted to cross that road, or they just happen to be arm in arm with other BFF bloggers, when it's all set up to appear on countless blogs and instagrammed. Yes, they all mostly look ridiculous, because they are wearing original designs straight off the catwalk pretty much, and six months before we see the diluted M&S version being blogged about by schoolgate40mumwornout lady.

Oh yes I know makeusabrew, it's just that they are the ones I read who will try the trends first in my bloglovin feed! I'm a very very very late (mostly not at all) adopter in comparison to Camille et al.