WITs secret project revealed

[MilkThistle187]

At long last! Looks great too. I hope it goes well for her, I like her a lot

Sorry to continue being a little off thread but it was something I've been mulling over myself lately!

Yes I'm with you there top trumps, I wondered if I was missing something on wits new website, it all looked very "this season" to me, glad it's not just me who doesn't really but into the forever classics idea

"Buy" into I meant, not but

I've had a good look at the site now and agree with Amber - Belinda, DMBL40, AWO etc. cover almost exactly the same things at better price points and with honest reviews too.

TBH, it doesn't live up to all the hype . posters on S&B are doing this sort of "expertly edited" thing all the time, and I don't see the point of linking clothes from websites like NAP and mytheresa. I check those almost daily, so it doesn't add anything unique. Its basically a website that links to other websites,

I totally agree with littlemoocow and toptrump , classics can look dated with time, cuts,lengths,even fabrics change after awhile, the original idea is still there but with modification, a chanel bag from the 80s doesn't look exactly the same as they do now, it still has all the original characteristics,but the total look has undergone some changes.

dullsville

hope it goes well for her

She's got a lot of bugs in her system. None of the links to 'buy it now' were working when I tried them earlier.

I really like her WIT blog, have read it for years, even though her recommendations have become more expensive and less high street as time has gone on, I love her style and she is a rare contrast to all the anodyne mum blogs out there.

Yet, I looked once at this new project yesterday when it launched, flicked through both the small e-zines, and haven't been back. Said as someone who regularly refreshes mumsnet, instagram, twitter, facebook practically every five minutes and will happily waste hours online window shopping when I'm at the computer. I don't really understand what it offers (well I do, but can't really see the USP?)

I know, it's like a superblog or something. Most of the bloggers I am aware of do monetise their blogs to a certain extent, but this is just a different way of doing it really but not necessarily better. I wonder what % she gets for purchases made through the links.

I agree that the basics change subtlety each season but we all know where to buy these things at our individual price point be it NAP, Whistles or Topshop. A page of black and grey sweaters doesn't photograph well and many links don't work. I love WIT and always enjoyed Laura's work at Red.This new project needs to be more slick and add value.

It took me ages to figure out how to even access the e-zine and was decidedly underwhelmed when I did.

The site itself is a great idea but doesn't bring anything new to the table. It's also too bland in its look, and the e-zine (if we can call it that) is more than a little influenced in layout and style to Net-a-Porter's The Edit*. It's all fur coat and no knickers. And like so many other posters have said, other bloggers are doing similar and better.

It will be an interesting one to watch to see how/if it evolves. I worry that it will turn into a paid advertorial. Well, I'm not worrying but you know...!

**The Edit is a lovely looking e-zine and I can see why they've modelled their own on it. However, it also has far better content!)

Actually, I think Laura has missed her own USP - she is a stylist not a retailer. Ok, she's using her background, knowledge and experience to give us a shopping experience by this "edit" (barf) idea of only 5 pieces of each item, but at the moment the emphasis is more on the buying than the styling advice. The magazine bit which at the moment is only a few pages long is her forte. I do genuinely think she is a really good stylist and has great ideas.

And lets not forget her business partner in this, also a stylist not a retailer.

But anyway, good luck to them both.

I agreed top trumps, I would have liked styling ideas more than purchase ideas

Given that Laura disapproves of high street lookalikes (eg the new look copies of the aquazzura Irish dancing style flats that Alex/the frugality got) I'm guessing that the higher end prices will dominate rather than the affordable pieces that would work better for those of us with a more limited budget.
I like the styling inspiration- that's why I like her blog

Ooh how do you know that (about her disapproving) Merriboo?

And yet she "loved" that spotty M&S dress that was "so D&G" if I recall...

Blair IIRC Laura commented on a tweet of Alex's after she found them. Then when Alex did a blog post, she made a point of saying that Laura disapproved.

The tweet was on 16th August- Laura replied "ouch! Always feel a little sad when a great icon is copied so blatantly..."

There were a few thank you tweets from others who got the new look or office ones.
I got the impression Laura was disappointed that her real deals were no longer as exclusive????

Ooh my! That wasn't such a nice tweet for a colleague/friend to receive! Supportive, not.

Haha sounds about right! She must just be gutted/annoyed she bought the real ones at full price.

So it's a shop. It's hardly a surprise. Can't say it holds any interest or excitement whatsoever for me tbh.

I don't look at her site anymore - she's always either trying to flog crap or pushing a 'dream' lifestyle where everything is picture perfect, babies don't throw up, stockings don't get laddered etc etc, or is pretending to like clothes from M&S because they are obviously paying her to say so.

I find it all very, very boring.

For an aspirational blog I love Garance Dore she is effortless and has fantastic style. WIT not so much attempting to sell a perfect life and trying to convince us that yes she really does shop at M&S and is not working for them.

I like it.
I think it has potential.

There was a blog post from Garance the other day about not believing everything you see on Instagram. Respect her a lot and think she has massive talent.

FWIW, I agree with Burnished, I do think WIT's new site has potential.

Anal Bush from WIBT on the other hand is an airhead personified. WTAAAF.

thesaurusgirl , what is WIBT ?

And please tell me your post has a typo, I don't want to google anal bush