DD has been badgering me for a Hollister hoodie. She is not long turned 10 and said 'everyone else has them' so not surprising she wants it. Went to the mall today with her for various things and went to Hollister first. After poking around in the dark for one she liked and straining to see the price tag (£49!) she tried it on and was so happy I couldn't refuse. Once we were home I looked more closely and without telling her I think the quality is totally rubbish and have seen better out Matalan for a few quid (not to mention the vile shade of hot pink). There are worse things she could be wearing out and about and she is genuinely happy with it, but it just feels a rip off. Are Hollister just an overhyped fad? Follow the herd if ever I saw it.