Woud you buy a product just because it was endorsed by a 'celebrity'?

[Fairyliz]

I have just read that the model Lily Cole has 'designed' some trainers.
This has annoyed me as my daughter is currently undertaking a four year design course after which if shes lucky she may get a low paid design course ( or have to do an unpaid internjship). Lily Cole will probably earn more for this than my daughter will in 20 years.

However this must be finacially viable for the company involved in increased sales etc. So would you buy a beauty/ fashion product endorsed by a celeb? If so why what do you feel you will get out of It?

I stopped using L'Oriel because they used Cheryl Cole. Dreadful woman.

I wouldn't but there again I am old, I just don't get it.

Having said that if it were Mo Farrah or the like designing the trainers I might be tempted, as they could make me run faster

But a pretty face… Nah

I remember walking past a hairdressers (Regis I think it was ) I was going to call in and that whatsername… caroline flack was their face

I just walked on by and have never been in to this day.

Never, ever, ever.

God no. If 20 women here swore that a certain product was brilliant i may be tempted to try it. A celebrity endorsing a product would do nothing for me.

Nope. :)

haha MissMilbanke, I couldn't believe that Caroline Flack was the face of a hair company either - she has the most awful scraggy, bad condition hair!

To answer your question though OP I buy what I like and want regardless of whether or not anyone endorses it.

I can imagine situations where a particular celeb might actually put me off buying something but could never imagine buying something purely because of an endorsement.

It must be frustrating to see someone like your daughter struggle to get her ideas and designs noticed when a random famous face earns megabucks for nowt (as I guess most of them have no part in the actual design!)

What coconut said!!!

No I'd be less likely to. Have no wish to be patronised.

No, but it's more subtle than that, isn't it.
There's a huge advertising industry that puts a lot of research into this kind of thing, and, if it didn't work, they wouldn't keep doing it.

PS Who is Lily Cole?

No.
I might be more interested in a 'cause' or charity if someone I respected got involved but that would be more to do with raising the profile.

No. But I have no interest in Sleb "culture".

It's more likely to put me off to be honest.

I'm very cynical and think that the slab has usually had very little to do with the development of a product but just has their name stamped on it.

I HATE slab perfumes and aftershaves with a passion

Ahem sleb not slab!!

No

nope wouldn't buy anything endorsed by a celebrity and nor would I buy any beauty product endorsed by India Knight.

I'm with rideronthestorm - won't touch L'Oreal products because of Cheryl Cole.

Agree with theawfuldaughter though that Lily Cole does seem a good fit with Veja. Must have all read the same article in Marie Claire (or was it Red? I forget)!

India Knight is irritating.

I actively avoid products that are endorsed by slebs I think poorly of.

I wouldn't buy anything because of a sleb endorsement.

I'm much more likely to listen to friends, colleagues, MNers and take a decision based on that.

Davina and her gushing over Garnier skin/haircare products I can do without thanks very much - though I do like some of Garnier's cleansing stuff.

same with Claudia Schiffer. sorry love but you don't colour your hair (I don't think so) as stated in your promo blurb I read in a magazine the other day.

I feel that if they need to use a 'sleb' to endorse then it's probably shit ant they're trying to market to the thickos and obviously will avoid.

of course not.

I would say 'does anyone actually buy things because they think it will make them look/smell like (insert name of pointless person)' - but clearly many do! Scary!

as for Lily Cole - she is proof that you may be quite intelligent, but there is nothing like modelling to make people assume that you are an air-headed, spoilt fool. And I don't imagine she really knows how to make shoes.

No. It puts me off.

I like VB stuff but, ignoring the outlandish prices, that it's VB makes me rethink. Not because it's her but because I want a someone who designs. Although the bags are nice.

And at the more gimmicky throw a name at something end, not interested at all.

Nope. Especially not L'oreal for the above reasons - massively hate the Cheryl Cole creature.

It always amuses me in magazines when slebs are asked for beauty tips and hey presto! they mention the creams/make up they are endorsing!!!!