I agree in part but it depends on your skin type and if you are looking at anti-ageing or a teen skin.
I watch QVC where they have the French brands like Decleor and Gatineau and I would have to spend a full day putting all the products on my skin that they recommend 
There's the cleansers, the exfoliants, the eye cream/eye serum , neck cream, the oils, goodness knows how many different moisturisers.
I cleanse (hot cloth method) at night and apply my cream or a gel (Collagen, Vit E , Vit C depending on what I need)
In the morning, wash off non-soap cleanser and a serum.
End of. No toner. No masks, don't need scrubs because I use the cloths.
But even I get drawn into the new products "What if that's what I've been looking for all my life, and I've wasted years using XYZ"?