Until Christmas for years I have used Liz Earle Cleanse and Polish and a mid-priced anti-aging moisturiser (L'Oreal/Olay etc whatever's on offer at the supermarket)
Short of funds in the run up to Christmas I bought Simple light moisturiser which was (I think) about a 3rd of the price.
My skin is now actually quite youthful. The lines are still there (I'm 43) but the texture of the actual skin is much smoother, softer and fresher. And I haven't has any spots which I'm often prone to.
Now for a cheaper alternate to the Liz Earle......