Four weeks ago, encouraged by threads and info gleaned on here, I coloured my hair myself for the first time after ten years of paying a fortune to have it done. I used clairol nice n easy, so a permanent dye, in medium auburn.
Week 1 - amazing. Loved the colour, iit covered the roots and was uniform and the condition was ok. Seemed a bit drier than usual, but not damaged.
Week 2 - still happy but in harsh lights at work, worried that I can see the old roots re-emerging. Also that parts were looking a bit blonde.
Weeks 3-4: nightmare. Colour has basically been washing out. Roots (all two inches of them) visible again, in general it looks like I didn't colour my hair at all.
I've been using john frieda colour shampoo and the clairol conditioning colour treatments every week as instructed.
What went wrong? How do I fix it before Xmas?
I did a strand test, liked the colour best after 17 minutes and applied it all over for about 19 min before I started washing it out. I thought since it was the first time using this particular colour I should put in on everywhere for the same time, though obviously the roots had never been bleached before while the rest was previously lightened to. A similar but slightly warmer red. That is the one place I think I may have messed up.
I feel like its too soon to do it again, and ill just wreck the condition, plus its likely to happen again if i dont know where i went wrong. I don't really want to go back to getting the hairdressers to do it. Any ideas of how I can fix this myself this week?