For anyone with Children age 9-15..

[Lisaarose]

I am currently completing my Fashion Management degree, for my final major project i am hypothetically setting up a website aimed at boys and girls (age 9-15) whereby they purchase their own clothing, play games and customise their own clothing. Parents would be able to add 'pocket money' funds to the website so children could purchase their own garments. Many reports are showing the increased level of internet usage for children and young teens, as well as this, children are growing up faster and wanting to pick their own clothing. The internet website would be completely safeguarded with 100% parental control set up. In my family, once children get to the age of 9-14 the parents struggle for place to purchase clothing, often clothing can be deemed too babyish by children and younger girls and boys are too small to fit into small adults clothing. Im sure many of you have had problems like this especially with the 'Superdry' and 'Hollister' phrase dominating school playgrounds.

Any opinions you could give me on this subject would be of very valuable to use for research. Would you consider using this website?

Thank you
Lisaarose

Hi Lisa. Have you researched distance selling regulations and how they apply when selling to children?

And no, I would not. I prefer to browse with them and get mine involved that way. And there is a lot to be said for letting them pay with cash as it teaches them the value of money, rather than using plastic/deposited money.

My girls look online at clothes on the new look website for example, it sounds like a good idea but I wouldn't like the inevitable moaning and whining for more money to be added to their account because they just have to have all this stuff it's bad enough taking them to the shops.

What sort of clothes would you sell? Branded clothes or things you make? And how much would these clothes cost in comparison to, say, Primark?