There's lots of 'beginner' make-up sets and brands for teenagers, but nothing springs to mind for older women. My mum is 60 and wears blusher (she liked the Body Shop one I bought her a few years ago) and has now told me she wants to try eyeliner and mascara. I was thinking of getting her something for Christmas, but I imagine she would want something fairly natural and that's quite different to what I would choose...I like to wear a lot of eyeshadow! Think Naked palette etc. might be too complicated.
She's fair with an ash blonde/streaked short hairdo, deep-set blue eyes, wears glasses.