I was looking at a half-decent jumper from Next. Quite nice apart from the pink "Love" written across the chest 
I avoid clothes with writing on as I think it's pretty naff (Next seem to excel at it). My DH has a Superdry jacket which has 'Superdry' written on it but insists 'it's different if it's a brand'. What do you think? Is writing OK and can it be stylish?