...POOOFFFFF!!! Frizz city. 
Why? By all accounts, I have the hair it was designed for - horrible, thick, frizzy and coarse; not curly, straight nor wavy. It tames it beautifully, but then 5 minutes later - bouffant. It used to hold for a bit longer than that, but these days, I'm lucky to get 5 minutes worth of shiny, bouncy locks.
I use Moroccan Oil to style it with and am convinced it's a giant swizz, since it doesn't DO anything. I've tried using a decent amount of oil through it and a tiny amount - same end result.
Do other people experience this? What am I doing wrong? What products do other people use with their BBH?