Okay- gone against the grain for me and bought a L'Oreal one!
I've just bought the True Match in Ivory and I am really impressed!
it compares better than Estee lauder Regenerist and Lancome Photogenic whose colours were not quite right- got testers here.
I will pay almost anything for a foundation, as I don't buy much make up- only when it runs out! So price is not an issue.
Ivory is classed as neutral- Rosy Ivory was too pink, and another Ivory- can't remember which - maybe Warm Ivory was yellow based. This is perfect colour- pale, but not pink or yellow.
I am used to Clinique Repair Wear which is very thick and gungy- like a treatment cream and which I have used for years - but the palest shade now is too dark- can get away with it, vut feel it's like a mask.
Going back to L'oreal- the shades are different in different foundations- so Ivory in the Serum one was different ( more yellow) than in True Match.
The texture is quite thin but with 2 coats you get really decent coveage without it looking thick on the skin.
It's early days- need to see how it wears over a day, but for £9 I am impressed.