Because I am confused.
If you are, like me, a pallid-skinned, Northern European person, prones to freckles and with quietly dull-coloured hair, your natural skin colour isn't orange. And IME a lot of people are like me. So why do so many seem to think it looks nice? Along with aggresively blond hair?
It is a mistake surely? They mistook tangerine poster paint for fake tan? Yes?