Was in boots and they were trialling the new innovation in mascara, brush on false lashes, by ModelCo as advertised by Dannii Minogue.
Ow ow ow is all I can say! You put on some mascara then brush on some 'fibres' then put more mascara over the top. Looks ok but feels like someone blew dust in my eye! At £35 I think I will stick to Clinique thanks v much.