I wish to cast our minds back to something that perplexes me so much that I often think I dreamt it ! But does anyone female here recall a particular moment in that long droughty summer of 1976 when Playtex actually aired a television commercial using a little girl asking a half dressed older girl why she wore a bra ? The advert may well have been about two minutes long, but it was shot in flooding sunlight and with an array of empty boxes picturing the product and finally drawing her symbolically near, the older girl replied "For an irresistible figure !" This advert more than any other set my female classmates talking and I really cannot now even trace if it was actually banned. It seems to have significantly disappeared from archives and the memories of anyone else around then. I wonder if this one was a bold step towards either liberating us from senseless taboos or whether it was an arsenal for the sexualisation styles that now dominate our marketplace. It had a very peculiar tone and there may have been another trying to soften its blow and failing quite miserably ...but I forget what exactly it comprised. Does anyone know whether anyone either protested about this or even discussed it in any depth? an American friend talked about even Playtex print ads for adults going stupidly direct with pictures and prose late in this same era. Please let me know about this or it will have to stay a silly reminiscence from the time when I was becoming aware of the powers of the advertiser.