Our dad did the shopping in our house (mum was dead) and he was obsessed with saving money to the point where it was counter productive.
He'd fill the shopping cart with yellow sticker items. Bargain hunters know there are certain days when yellow stickers are more likely to appear and certain times of the day.
You'd start to see the same familiar faces in the super market. Rival Yellow Sticker hunters. Instead of recognising them as contemporaries, we'd see them as rivals.
In super markets in those days, an employee with a label gun would appear and head off purposefully down the aisle. All the bargain hunters had developed a super intensive vision. We could spot a reel of yellow stickers in a label gun at 100 yards. As soon as the shop assistant began to head towards the Fish Counter, we yellow sticker gannets would crowd around her, like seagulls following a trawler.
I wonder if it gave her a sense of power. Or was it frightening to have all these excited trolly dashers flapping around her and clashing baskets.
At the time, we didn't give it any thought, as we were obsessed with getting a marked down item.
Once, my dad left our trolley standing in an aisle, and when we came back, bargain hunters were all over it, like bears at a refuse tip. We had to shoe the people away. Since our trolley had so many yellow sticker items in it, people thought it must be one of those special bargain bins that shops often put at the end of the aisle.
My dad had no worries at all about the Sell By Dates. Which was odd, because he was a doctor. Still he must have known something.
The trouble was, all the sell by dates tending to come at the same time.
So my dad would stiff a steak which was turning a worrying colour, and say, "You need to eat that one soon." So my eating habits were dictated by arbitrary deadlines. I once at five minute steaks at a sitting. They needed eating, you see.
That's wrong, now I think of it.
Mind you, I've never had food poisoning.
I'm much more careful these days. I still don't understand the various terms they use. I just buy a yellow stick item then stick it in the freezer.
Don't bother buying yellow sticker bread. It's a false economy, unless you're planning to use it in the grill as a way of mopping up fat.
Sometimes the reductions on food items are a bit miserly. I'm sure they used to be a lot more generous. Maybe the yellow sticker staff have got more canny about pricing.
It's a game of cat and mouse.