The prints are dreadful- the Poseidon dress looks like something Bet Lynch would wear.
Elipse batwing top- just what menopausal/post menopausal women want (not) to wear with its flappy material version of 'bingo wings', hideous print and dated shape. Cheap, cheap, cheap looking. Re name it the Bingo dress.
'No Brainer' crepe dress- Is that describing the target audience because you'd require surgical removal of the brain or at least the parts involved with aesthetic appreciation, in order to consider this dress desirable? This dress is the kind of clothing overweight women buy, not because they like it, but because it is either the only thing in their size, or it covers it all up. Would a slender woman choose this dress?
The Dolman sleeve top has sleeves mimicking the effect of either dramatic weight loss's resultant lack of tone in the arm skin or a starving elephant limbs.
The hideousness of waterfall cardigans has been taken to new levels in the cupro skirt with waterfall edging. Just what we want-fussy, cheap and dated office clothing with probably cheap hemming on show.
The prints (pleat front dress, Hyper real dress) are respectively, poorly done versions of Erdem, Peter Pilotto and the Dries Van Notens printed T shirt dresses of a couple of years ago. Imitation is not a form or flattery here at all.
The 'Snake Panel' dress- Yet another unimaginative and cheap knock off of both Victoria Beckham and L'Wren Scott's 'headmistress' dresses. This style loses style when it is done cheaply (but costs too much).
Is this range trying to offer staples and basics and directional fashion? Boyfriend shirts have been done, done, done, and the prints are so dated. Who in god's name decided to do yet more animal print clothing? It only looks good in very good natural fabrics, not these cheap viscose-y sheeny materials. And more animal print scarves-How many more seasons are you planning to knock off Vuitton? Produce a leopard print bustier top and you can tick Dolce & Gabbana off of your list too.
OH...a less dated 'update'... a knocked off copy of Miu Miu's bird print on a scarf too. Stella McCartney's prints have been 'borrowed' for your ring bikini' also. I have yet to find a cat print VB)-I'm sure you are watching BC1's animal show to gain inspiration for your next seasonal skin show....As long as somebody else has done it first and preferably two seasons ago at least.
Do you not have an original idea of your own? Inspiration is one thing, but knock offs are another.
I see your designer 'tributes' in your bags too- A Loewe 'inspired' (Flamenco bag) collaboration with Radley, you've aped the lovely Ally Capellino leather tote and added a Jil Sander colour band to it too. If copies are wanted, then go to Zara for your leather tote-it's better.
The Cupro skirt- The hideousness of the waterfall cardigan has been taken to new levels here in this waterfall fronted monstrosity.
I know that most high St stores rip off or use the runways as inspiration but after Mary Portas's loud proclamations regarding the need for a new, fresh, different range of clothing for older women, what happened?
Portas has been very loudly criticising what is already out there yet has offered nothing different and in many ways so much worse. These fabrics are cheap and nasty.The designs are clunky, the colours are peculiar and dated.
Rather unpleasant to criticise other stores in print and on TV potentially harming their business in a recession only to put out such spectacularly awful and uninspired clothing. Oh...and patronising the target age group also.