Mumsnet are launching an initiative to try and make Britain the most family-friendly country in Europe (well...the world actually, but we thought we'd start small 
) Ambitious plan? Just a bit, but we think long overdue. We want to challenge companies - and we're talking everyone from travel firms to supermarkets, restaurants to mobile phone merchants - to join our programme and find out - from Mumsnetters - how they could make their industry more family-friendly. We're going to look at every aspect of how a company operates from how they market their goods to the welcome and facilities they provide to families. And then we want to encourage them to do business in a way that makes life easier for families not more difficult, and ultimately give Mumsnet Family-friendly awards to the ones that do it well.
Obviously we'll need lots of help and input from the folks who know most about all this - ie you. So before we really get going, we want to know what you think. What does family-friendly mean to you and what criteria should we use to judge whether a company is family-friendly or not? What do you love about what some companies are already doing and - just as important - what do you think they should stop doing? Is it the way companies try to sell products to you or your children that makes you cross or is it the fact that you can never squeeze your buggy down the aisle at your local coffee shop? Or both, or neither? If you could pick three things you'd change about any industry to make it more family friendly - what would they be?
Lots of questions but we'd love to hear your thoughts so please, post 'em here
Thanks
MNHQ