How would you start advertising educational products as a newcomer?

[WorkinMumsince4ever]

Kindly asking for wisdom from this group. I thought it would be a great idea to start a business in education, something that would help parents, specifically with vocabulary because as non-native speaker I found myself fighting against the odds to get my child get into a top school in the UK. This method works and saves, time, tears and friction as it is based in science... however there's too much out there, cheap, bad quality and it maybe possible we will have to close the curtains before getting our first sale. There's so much noise around.

Hi OP. This isn't a category I am familiar with at all so anything I suggest is things that come to mind rather than from specific experience.

1. If you haven't already I feel you need to get a decent amount of evidence to back up each aspect of "This method works and saves, time, tears and friction"
2. Case studies
3. Short films of standard method v your method that you can share and get shared
4. seek and approach several people with profile that would have reason to support this 'cause'
5. Have you discussed with Head of 'top school'? Would they get on board with championing it?

Thank you TMMC1, all your questions make total sense. I am working on a study to measure this, however this will take longer than needed. I have testimonials from academics (pedagogues and university professors) I have a couple of use cases, however the website is not ready yet to show it. I didn’t think of using head of top school, that’s a very interesting take, thank you.

I was thinking of sharing the time spent in the old method vs new method. A micro podcast is on the way, teaching words with the method.

Thanks again, I see I just have to make the references more visible 🙏. I see the issue now.

OP, I feel you know what you are doing, you just need that breakthrough moment. That’s as likely to come by surprise or connections than planning.

keep going, the vibes around this shout success.

Why did you have to "fight to get your child into a top school"? Is this a state or private school? What was this "fight" over?

I had to fight to get my (disabled) child into any school after he was left at home with no school place for over a year so I'm interested in how this issue affects other parents.

Thank you for your question. I am truly sorry you had to go through all the bureaucracy to get your child into school. I believe your council should have compensated you for all your troubles. It’s mad!

About the “fight” it belong to the family. I finally got my dream job, but it was too demanding, my husband was non-supportive at first, and we had many issues regarding preparing our child for these exams, he changed after seeing how confident our child became.

We didn’t do enough during Covid, and I took everything I had to help my child succeed, on top of my full time job that required me working more than the 100%. This effort took a long time because of vocabulary. Once you have a decent lexicon, it’s easier to express yourself better. There were so many words I didn’t fully grasped, therefore we always checked in the dictionary, some of the words need to be joined by a specific article to make sense, I wasn’t sure of which all the time. I had to make sure my child could remember them, use them in sentences and the sentences we wrote were not always right, so that was the internal fight I had with myself, the inability of moving faster, my child’s ability and interest to learn, pressure at work… it was draining. I know I was not the first and won’t be the last mother having to go through this experience, which makes me think, how “we” (women) can we ever achieve equality like that? We as mothers have to fight many good fights to support our children (tomorrow’s citizens), and it’s really dramatic, how little support the structure (government, society) provides to us. We deserve better.

Now, the government published last month there will be a reform in education by 2028, this includes all areas and it’s supposed to be ambitious… however what will be done to support the children who are at school today?, how will the new curriculum be implemented? How will this affect children?

Going back to your question, we live outside the catchment areas of any grammar schools nearby, so could not apply… another stress I couldn’t foresee before we moved to our house.

Thank you so much TMMC1, I truly hope so. 🙏