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Business founders/entrepreneurs

Multi-channel marketing apps

3 replies

morecoffeeJD · 06/06/2023 10:47

Don't know if this is the right place for this, but I have an SEO-related question and just looking for some quick tips. I have a dropshipping site focusing mostly on sportswear and I'm struggling to drive more customers. I made it around 14 months ago, started off slow, but things did pick up during July-August 22' - I averaged around 2K visits per day with good conversion rates, but the numbers have been stagnant ever since.

We're three people on the team, we all had prior experience with SEO, but none of us are experts. This is only a side hustle for us and we don't want to invest a lot of time in online courses or whatever. Still, we do have brand profiles for several social media sites, but we don't really track how each of them is doing aside from GA. There must be a better way to utilize them from a marketing perspective.

Is there an app that could oversee things across sites like Insta, LinkedIn, Fb, etc., and could assist us in curating our next step? For example, what do consumer often spend more time searching for or which type of posts attract more clicks? I have a hunch that there are far more people who'll like our stuff, but the competition isn't sleeping either... Any recommendations are welcome!

OP posts:
codegeass · 06/06/2023 12:32

I think you need to try out a CRM app or a multichannel marketing platform. Software like that can streamline the process of collecting customer data and might also allow you to spot future trends on time. If you've never used one before, I'd suggest that you pick a brand that offers a free demo so you can get used to the UI. Also, try to learn more about the range of tools you'll get with the paid package during that period.

Other notes I can add after reading your post are to spend more time on mobile marketing and to look for ways to provide a more personalized customer experience. The SEO metrics are not always as effective as having an army of satisfied, returning customers who will spread the word both in-person and online. So, at the end of the day, good word of mouth will surely boost your organic traffic ratings, one way or another. Hope this helps!

hexagroup · 14/05/2024 13:07

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samhollis · 05/06/2024 14:39

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