What digital marketing help would you find helpful?

[Fuzzyduck21]

I'm in the process of expanding my small digital marketing business but would love to understand what aspect of digital marketing you find most difficult? I would love to offer services to help solve real problems but I can't see the wood for the trees at the moment 🌳

Algorithms. SEO's. Getting people to actually see my posts. Help!!

@Eyesopenwideawake that's amazing, I am looking at doing SEO but thought it was a saturated market with everyone claiming to be an SEO expert 😅 but perhaps I should just go for it! Social media is another one I had considered but probably need to brush up on from a business point of view before I start offering advice...

What industry are you in just out of interest? I'm wondering whether to have a particular niche that I focus on and become really knowledgeable in vs being broader

I'm a remedial hypnotist (and a dinosaur!). I'm on FB, LinkedIn and Insta although I can't get the hang of that. I really need a masterclass or, preferably, someone else to do it for me 😊

@Eyesopenwideawake

I offer marketing support for wellbeing businesses, feel free to message if you do want help!

Market knowledge and an understanding that 'brand awareness' and 'engagement' is worth FA unless it delivers revenue.

We've gone through two or three digital marketing experts/agencies in recent years and realised we could achieve exactly the same results with a reminder app telling us when to make a post. They could do nice graphics but they couldn't generate post content, and the metrics they worked to didn't measure any meaningful success in our terms.

I think you should do SEO for a niche (if you want to keep your options open, coaching seems to be the broadest niche and also very digital marketing reliant).

I'm usually pretty excited to learn and apply new stuff but atm I can't be bothered to learn site analytics and SEO myself – maybe it's the acronym putting me off. Would outsource but there are so many SEO services out there that I don't even look. If someone were offering SEO for my niche (not coaching but a similar service based business) I'd bite, simply because it provides a differentiated option and so makes my choice easier, but also because they may have more specific useful market awareness.

I hear loads of small businesses say the biggest headaches are keeping up with content, figuring out what actually brings leads, and making ads pay for themselves. I’ve leaned on luckybrand.cz for things like tightening up my SEO and giving my site a clearer story, and it saved me a ton of trial and error. Stuff like simple reporting dashboards or plug-and-play content plans would go down really well with busy founders.