I set up a social enterprise, selling artwork by artists with disabilities, a year ago and am finding it really difficult to get traffic to the site. I have been chasing a lot of off-line PR in the regional press and have had about 20 articles published but they are all really small and only give traffic a small boost for a couple of days. I post of FB and Insta twice a week with only limited interactions. I have a couple of big charity supporters who have a big following and they share my posts every couple of months which (again) boosts traffic initially but then it comes right down again. I am using email to retarget and collect newsletter subscribers. Google Search has a really high CPC and such a low conversion rate that it's delivering a CPA of about £70 - my products are £70 or less!
Is there anyway to put yourself forward for national press/ bbc up-coming features on things like Womans Hour? This would be my dream.
Has anyone any wisdom to impart and help me out?! Otherwise, I do not know how long I will be able to keep running the social enterprise as I am losing money (even with me working for free!) month on month.
Thanks, and sorry to sound desperate!
Oh - and the website is art-rabble.org/
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Struggling Online Social Enterprise
8 replies
HungryHair · 30/11/2022 21:42
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