I'm going to go against the grain and say that whilst the first 12 weeks (and often beyond) are hard, crying for that long wouldn't be "normal" in my experience. To me it would indicate a need (that can be settled) or a pain.
My first used to cry a lot, but it was more like overtiredness and never really more than an hour at a time before having a doze or settling. Crying very intensely and for that long would suggest a need - milk/sleep/cold/nappy or a pain. Could be colic - all of mine had that and we gave infacol which helped.
Start with nappy and check for warmth and then feed. If baby is still very upset then try winding (my first used to take 40 mins). At this point I'd be thinking extremely overtired or in pain.
Also don't underestimate confidence and belief in yourself. I really struggled to settle my first two, but my mum did it like a pro and used to get them to drop off like magic. Wasn't until I had my third that I learnt the knack. This of course will never ever work if any of the above needs aren't met.
Routines at this age don't really work. The best you can do is maybe a bedtime routine. In the day time I have always gone with an hour awake time. So baby wakes, you have a cuddle/sing/play and after 30 mins nappy change and then feed, asleep by the hour (if your baby will play the game). Google the 5S's and Harvey Karp I think. Concept is that if you swaddle, suck, side, swing and shhhhh they will settle (this is where the confidence bit comes in) but only if their primary needs are met.