I did massages when young, probably until about 5 months. Its nice for bonding and cuddle-time, if nothing else. We stopped when upstairs early-evening bedtime started (as opposed to bath, massage, back down stairs for nap when young) so it became feed, PJs, sidecar cot snuggle until asleep.
Books started as play objects, mainly in the daytime, from around 12 months. Page turning, pictures, occassionally reading simple stories. No bedtime story at that age though.
Bedtime story has happened in our house throughout (with my 7 year old and his older siblings before him), but youngest didn't join this when tiny. She started her involvement in bedtime story (jointly with her brother) from about 18 months old.
I can't understand the reason of the same book being read over and over again - how can that foster a love of books and literature? Must be highly boring to both read and listen to.
After 4 children and over a decade of buying books, we've probably got about 100+ toddler-friendly short books in DDs bookcase. Part of bedtime routine is someone choosing the book (mostly the toddler, sometimes the 7 year old, sometimes me or DH).
We usually have runs with favoured books, whereby the same book is read for several days on in the bounce. And the same 20-ish books are most often read at any given time, since they are favourites. But we often shake it up and favourite books change*
*except Bear Snores On, which will forever and always be my favourite toddler book.