Exactly as Notta says, more attention is whats needed, not less.
I don't buy into this idea that you should ignore, avoid eye contact and all of that. Time will come when baby doesn't need your attention to get to sleep, but at first baby needs to feel comforted and reassured. Ignoring her calls for attention is not going to help her feel reassured and comforted.
So quite the opposite, bedtime is about getting Mummy's sole and total attention. Given that I have four children, getting Mummy's undivided and complete attention for half an hour is a very positive thing.
I give constant eye contact, lots of physical touch, smiles, little whispers of nice things. Solidly and completely.
As an aside, I cannot put into words just how wonderful it is to watch, with undivided attention, your baby go from awake to calm and then watch the process of going to sleep. First signs of eye lid drooping, then flicking open, then closing for a few minutes with little flickers to open eyes for a few seconds. Until finally fully asleep.
It is truly a wonderful thing to watch and you cant get to see that unless
- baby starts off awake in the cot
- you stay until baby is fully asleep
- you give your full attention throughout