The more I think about it, the more I think the whole culture of what happens when women have to stay on post-natal wards is part of the problem...
Because of the enormous pressure on staffing, and the general issues of hospital staff becoming neutralised to both the feelings of women, and the policies that are fed down, there is very little attention to the support of BF. I do believe in an open visiting policy for partners, or a key supporter but not for anyone and everyone. In fact the rather slack attention to visiting policy was one of the things I found most difficult: the woman in the bed opposite me was a hospital staff member so it was OK for her to have a constant stream of colleagues popping in
The whole routine, lights on, meals, medication etc all has to be done, I'm sure but none of it is conducive to BF. If there were enough staff, surely things could be done more flexibly?
The 'help' given by auxiliaries and assistants is well-meaning but often counter-productive, and this needs to be properly and accountably managed.
And crucially, women who have never breastfed a baby themselves, or seen it done over a period of time, need to see it, and listen and find out about what it is really like. I guess so many people just make it up, and assume if the baby is on and sucking then all is OK.
I was opposite a young women who had a very serious tear and had been in intensive care for a while. Her English was not very good and she was utterly traumatised. The HCPs and assistants basically bullied her. I listened to every word over 3 days knowing that they were destroying her attempts to BF. They started off well-meaning and tried to show and help her, but rapidly lost patience because the woman did not (or could not) realise that she needed to respond to the baby's signals/cries quickly. I did not intervene, to my lasting regret, because I was already struggling battling with them myself. By day 3, the baby was dehyrated and unable to feed. In the end, a very cross assistant (not a midwife) took the baby away with a breezy 'look, you're not going to manage this and this baby needs food' over her shoulder. The young woman sat alone crying, then stared into space, and didn't put the baby to the breast again.
Sometimes I think what new mothers need is a bit of mothering; what they don't need is bossy infantilisation.