HIGNFY is a topical news quiz.
One of the items in the news is that the Prime Minister went on a web forum for a live chat, did not answer some questions, quite a lot of which were about biscuits.
What exactly do you expect Ian Hislop to say, when given this as a question?
a) "Gordon Brown should have known better than going on to Mumsnet. Only fiercely intelligent left-wingers are allowed to join and he should have known he would get roasted."
b) "The constant questions on Mumsnet about biscuits were not the desperate acts of intelligent women unable to think up an intelligent question at that point in time, but rather a cunning plan by political media-wise feminists to humiliate Brown by showing up both his inability to answer a simple question and his being out-of-touch with Ordinary People. Mumsnet mums, I bow at your feet. Can I come on next week so you can chew my balls off?"
c) What he did.
If you discover that being talked about like a bunch of airheads on national television isn't to your taste, then don't get the opportunity to ask the Prime Minister serious questions and piss it away; arsing about on the topic of biscuits instead.
Or put more simply, if you play the fool, don't get all surprised and offended when people treat you as a fool.
By "you" I mean "us" Mumsnetters.