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See all MNHQ comments on this thread

Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

1000 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

OP posts:
justabouteatingchocolate · 04/09/2009 16:00

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justabouteatingchocolate · 04/09/2009 16:02

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morningpaper · 04/09/2009 16:03

lol Tess

Actually Radio 1 would have been the giveaway...

Of course NOW DH has gone out to collect A Child and of course, the window-cleaner's van is BOUND to be here (collecting the JACKET) just as DH pulls back into the drive, and it is going to Look Bad Again

TessOfTheDinnerBells · 04/09/2009 16:04

Pofaced: Agree with you.

I wasn't aware that I'd signed up to mumsnet in order to advance any campaign!

At least when you join a union, they ask if you'd like them to use part of your contributions for a political party! FGS!

Mumsnet what are you really about? Do you now have political aspirations? Very questionable comment by you here.

morningpaper · 04/09/2009 16:04

SO what shall I do, choose a thread and CAT the OP and ask if that's okay?

Or what? Any ideas?

I should really get on with my proper work fgs

justabouteatingchocolate · 04/09/2009 16:04

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TessOfTheDinnerBells · 04/09/2009 16:07

MP: Aren't you just a wee bit flattered. I'd be falling over myself if my DH thought I could actually pull any man! Suggest you milk it. Jog up and down stairs and loosen some clothing before DH returns! See if he spends the weekend spilling out compliments and trying to look all manly doing DIY etc to fight off the competition.

MrsEricBanaMT · 04/09/2009 16:07

i don't give a monkeys trousers

TessOfTheDinnerBells · 04/09/2009 16:09

MP: Can you post a pic of your window cleaner? New competition: Who has the best looking window cleaner.

I have two that are really NOT at their best but if I add them together....?

StripeySuit · 04/09/2009 16:11

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pofacedandproud · 04/09/2009 16:11

It is Eric Banadinovich really. He is Croatian in origin. I know these things, have a Balkan fetish. [wonders if MP's window cleaner is a simmering Balkan hunk or a pie face from Croydon]

morningpaper · 04/09/2009 16:11

Mine are sort of young and a bit sweet looking. They are not really VERY MANLY. Their dads might be...

Prunerz · 04/09/2009 16:11

lol at beabieb's 'How to lie with Statistics' link

Here's a better constructed poll:

  1. It's a great idea for MN to be featured in the DM each week, isn't it?

  2. You do think we are just a regular mums who want to take everyone's views into account, don't you?

  3. Isn't it a marvellous idea to get MP to write the column?!

or

  1. Don't you think it's great that we let you all have your say just after before we make any decisions?

Thanks- your vote is precious to us!

justabouteatingchocolate · 04/09/2009 16:13

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morningpaper · 04/09/2009 16:14

You know I'm not REALLY a journo. I've only written stuff for Mumsnet. I mean I'm not saying that journos are bad. Some of my best friends are journos. I've had them stay at my house and everything.

I'm a charity consultant with a specialism in online marketing.

StripeySuit · 04/09/2009 16:14

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morningpaper · 04/09/2009 16:15

wait pruners you forgot:

  1. I'm deregging you BASTARDS n.b. please keep all variations of my name JUST IN CASE
TessOfTheDinnerBells · 04/09/2009 16:15

Well, 'nuf said! I'm off for one last thread, then will sit quietly in a corner and wait and see before deciding whether I feel able to post any more. Thanks for listening.

StripeySuit · 04/09/2009 16:16

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Slubberdegullion · 04/09/2009 16:17

MP

I give you full and free usage of my 'The castles of Edward I' thread from a few weeks back.

It was extremely informative and also covered roundabouts, Ben Fogle and arse death by poker.

I'm sure it is right up the DM's readership's street.

morningpaper · 04/09/2009 16:17

They did back-to-school this week didn't they? I thought about post-holiday but post-holiday ermmm what?

What about how-can-I-get-my-children-to-eat type thread?

Are there any funny pregnancy threads around? I tried to summarise the Pregnancy Book for the roundup but no one was FUNNY ENOUGH

That tummy-model was a good thread but it will be a bit last-week won't it?

pofacedandproud · 04/09/2009 16:17

LOL Pruners.

morningpaper · 04/09/2009 16:18

God I know stripey

I will be tarred and feathered and rogered merrily from behind with a copy of G2

can't wait

StripeySuit · 04/09/2009 16:18

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Ponymum · 04/09/2009 16:18

I am trying to stay calm, but frankly MNHQ I feel betrayed by you. Where do I start?

Firstly, you are not abiding by the results of the poll. You are pre-empting them by going ahead with the cloumn now because you appear to be flattered that the DM has given MP the chance to write a column - before people have even finished voting! I think that makes it pretty clear what your wishes are, no matter what the rest of us might be trying to tell you.

Secondly I do believe your poll is faulty. You said you would go with our wishes and most people would interpret your question structure as single response = single course of action, i.e. first past the post. In my view you should have structured the poll something like this (I used to be the head of a market research company so I hope I know what I am doing):

Q1. Are you willing to see any form of 'This Week on Mumsnet' column appear in the Daily Mail?
a. Yes (got to Q2)
b. No (go to Q3)
c. Don't Know/No Preference

Q2. If Yes, which of the following formats would you accept? (multiple response) a. Column as is b. Column with MN editorial control c. Column with MN editorial control plus written in MN style

d. Other (state)
e. Don't Know/No Preference

Q3. If No, why not? (multiple response)
a. Privacy concerns
b. Because it's the DM
c. Other (state)

That would have given you a very clear answer and provided much better information as to MNer's motivations.

And for the record, my responses are:
Q1 - b
Q3 - b

I beleive you are quite wrong in your motivation for thinking this column might be a good idea. You state that this will help the clout and influence of MN. I strongly disagree. How does this sound to your ears? "Mumsnet.com, the parenting website which now provides a weekly column in the Daily Mail, ..." Yuck! Yuck!

Lest we forget, I'll state a few facts. The Daily Mail supported the fascists. It is famous for headlines such as 'Hurrah for the Blackshirts'. Its editors were close friends with both Hitler and Mussolini. It had an editorial policy of supporting appeasement with the Nazis. To my knowledge it has never apologised for any of this.

I had the 'honour'( of being quoted at length by the Daily Mail this week. They didn't inlcude my username thank heavens, but let me tell you how it felt. To see the words I had written up there on a page with Daily Mail banner at the top made me feel sick, dirty, and violated. And it wasn't even personal stuff, but that is how it feels.

Mumsnet, seriously, I love you, but you are messing with your brand. Why are you aligning yourself with them? I think this alliance will mean that you lose opportunities for influence in other places, and will seriously damage your brand values.

What's more, you are messing with your most valuable asset: your members, us. You appear to be so flattered that a (nasty) national newspaper wants a weekly column that you are very much looking like you are doing what you want to do anyway, making the poll irrelvant.

Shame on you Mumsnet. Do you really think it is worth it? Listen to what we are saying. Stop for a moment and actually listen.

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