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Please vote in our "What do you think about the On Mumsnet This Week column in the Daily Mail?" poll

42 replies

JustineMumsnet · 02/09/2009 12:54

Hello all,
So am back in Blighty and have caught up on everything posted and all the ongoing correspondence with the DM that's gone on while I've been away. (Sorry very poor communications on hols so haven't really been in the loop but Carrie and team have filled me in now.)
Thanks all for the input as ever.

There are a few things you've raised that we need to address and clarify. So, as ever, apologies in advance for the long post.

The first I think is MNHQ's attitude towards this column and why we didn't try and put a stop to it earlier, i.e. the moment we found out about it. (Recap for those who may have missed: we didn't know in advance that it was going to happen, the first we knew about it was when we saw the first column being discussed on MN and initially we didn't think we had any legal grounds to contest the DM's use of MN quotes. We subsequently established some time after column 2 that the DM is, in fact, most likely infringing MN copyright).

As I said early on, a weekly column in the DM is not something we'd have sought. We share many Mumsnetters' misgivings about the views and general tone of the paper - particularly it's attitudes towards working women, immigrants etc. And as I've also said we've as yet detected no noticeable increase in visitors on Thursdays when the column is published (or on any other days for that matter). Nor is it a column that fills us with pride because it adequately represents the joy and wonder that is Mumsnet. So why - as some have understandably wondered - are we not banging our fists about stopping the darned thing and have we not fired off a barrage of legal threats? Why instead do we at HQ seem a bit ambivalent about whether the column exists or not?

The main answer is this. Like it or not, the Daily Mail is a very influential beast, probably one of the most politically influential institutions in the UK. So, irrespective of the content of these columns, the very fact that the Daily Mail have decided that Mumsnet is prominent and interesting enough to base a weekly column around increases our clout. Clout when it comes to asking government ministers to consider things like our miscarriage campaign, clout when we try to persuade Gok Wan's PR that he ought to pay us a visit, or when the Tories are thinking about environment policy or what they're going to do to increase breastfeeding rates.

We also have a distinct reluctance to "go legal" with anyone after our experience of GF going legal with us - the legal system and lawyers (particularly opposing lawyers) have a way of eating up all your resources, not to mention your will to live. And call us lily-livered if you like, we'd rather not be at the top the DM's hit list if there's a way of avoiding it.

Plus, from the correspondence Carrie's had with the mail in the last couple of weeks, it's clear that they would are prepared to take steps to minimise the privacy risks.

That said, we accept many of the reservations argued well here and in previous threads about the imperfect nature of the association.

In short, those of you who've accused us of residing on the fence are probably right - we are a bit and tbh it's not very comfortable!
So where next?

We think perhaps it would be best both to help us get off the fence and, if it comes to it, to lay the column to rest, to put the matter to the vote. We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format - for example would it be OK if it were it a funny weekly column written by someone like MorningPaper (they'd never have she's far too rude of course)? Or perhaps you don't object at all (and you have an aversion to posting on this thread ).

Hopefully they'll be a clear conclusion and we promise to abide by it and to do our darnedest to put it into action as quickly as possible.

We're sorry this has dragged on a bit - it is a bit tricky to conduct this type of negotiation in public, particularly when there's a whiff of the legals about - and as we all know (if we didn't already) MN is a very public board, open for all to see and easily searchable etc. At some points we do sometimes have to just hope that you trust that we are not the bad guys who are trying to manipulate, exploit and mislead you all for our own ends (many thanks to those who have said as much). If you think that we are then there's nowt much we can say I suspect to ever sway you otherwise - but you're welcome on MN all the same because it's not really about us, after all.

It also doesn't help that it all kicked off in holiday season which is how it always is (GF the same) - sod's law and all that. Anyway humble apologies for not being a bit more accessible/on the ball in the last few weeks. We are almost all back at full strength now and generally at your disposal .

So here's our very quick poll - please fill it in (just the once please). It won't gain you entry in any competitions to win a family holiday outside of school holidays but it will most certainly influence what we do next.

Many thanks.

JustineMumsnet · 02/09/2009 13:49

Nikita Tech's looking at making the results page a bit clearer as we speak.

JustineMumsnet · 02/09/2009 14:42

We don't know what the DM will or won't be happy to do but we thought we should find out what Mumsnetters want before going to them. If they won't do it the way we want it done then clearly the next step would be to say we don't want it run at all.

JustineMumsnet · 02/09/2009 15:00

No idea why the column was pulled Beanieb - sorry.

HelenMumsnet · 02/09/2009 15:50

Acanthus: try this link

JustineMumsnet · 04/09/2009 13:43

Hello all,
The commissioning editor of the column at the Mail has just called us. She's been following the discussion on the site and the poll.

Based on the results of the poll so far we've said that it's looking like either MNHQ comes up with the idea for and writes the column or it needs to stop.

She's suggested we therefore have a crack at doing one for next week and MP (for her sins) has just agreed to give it a go. The editor of Femail is on hols until Tues and it will be her who has the final say over this - and she may say it's not want she wants in which case we'll ask them to stop it altogether. (I've no reason to believe they won't comply).

Obviously if the poll changes markedly, or we all hate MPs efforts , then we can have a rethink. Nothing is yet set in stone, but we wanted to keep you in the loop as to what's going on.

Thanks to all who have voted so far.

JustineMumsnet · 04/09/2009 13:50

Hi TessOfTheDinnerBells,
Visits were about 6% down in August from July but it is traditionally a bit quieter for us because of hols. So far, though, Sept looks like being back to normal. Year on year comparisons don't work really because our visits are around 70% up on last year.

JustineMumsnet · 04/09/2009 14:02

TessOfTheDinnerBells B Fri 04-Sep-09 13:52:58 D Add a message | Report post | Contact poster
Will MP charge them a fee? To be used for a charity?
Mn will pay MP her usual pittance hourly rate to come up with something. If it's published she gets the fee and can refund us. If not she has to live on the pittance.
(nb if it works out there's no reason why other writers can't also have a go at it)

By Threadworm B Fri 04-Sep-09 13:52:38 D Add a message | Report post | Contact poster
What will happen about the proliferation of other Mail liftings of MN threads, outside of the 'This Week on Mumsnet' label?

I think it's been an unusual week for that - suspect a few colums were submitted and used around the paper. But in general nothing will happen about lifting of quotes to support articles - legal under fair use.

By TessOfTheDinnerBells B Fri 04-Sep-09 13:52:24 D Add a message | Report post | Contact poster
Would this not affect your own legal case?
I very much doubt it - we have merely tried to reach an acceptable compromise without resorting to litigation - Judges tend to approve of this. And besides I doubt, as I've said, that the DM would contest it.

Would the actual posters be consulted individually?
We could do that - see no reason why not other than time and logistics but we could certainly say we'd contact everyone who's quotes we planned to use in advance if it helped.

Who would have the final editorial say, DM or MN?
Well they would have to send the thing to print - we are equivalent to a freelancer - but if they mucked about with it too much then the thing wouldn't work - so we'd be back where we started asking them to stop.

Would the agreement come in some formal, cast-iron guarantee form?
I really doubt that's necessary, again if it doesn't work for MN then we're back to asking them to stop.

JustineMumsnet · 04/09/2009 14:08

By TessOfTheDinnerBells Fri 04-Sep-09 13:59:57
As I said in previous post, it's not an issue of which paper does it, therefore not an issue of who "writes" it. I just really wouldn't want anything I post on MN to be published in any national paper.

I'm afraid it's a risk of a public forum Tess - if you post here legally you can be quoted in the national press.

By Katisha Fri 04-Sep-09 13:59:50
I'd love the editor of Femail to come on here and justify the DM position on the role of women in our society.

We can ask!

JustineMumsnet · 04/09/2009 14:14

beanieb Fri 04-Sep-09 14:06:47
sounds about right themildmanneredjanitor. Just because one or two people said maybe MP should write something for them it seems this is what is happening. Completely ignoring the other many concerns from many posters about MN being somehow tied in with the Daily Mail.

It STINKS!

plus the Poll is pointless then, not that I didn't know that already!

Not one or two people and not a pointless poll - the majority so far have voted this way.

By themildmanneredjanitor Fri 04-Sep-09 14:05:51
justine-why aren't you just saying NO?

Because we said we'd comply with the vote and so far it's

565 (yes with controls, don't mind current sitch, don't care) v 363 against

obviously that may change.

JustineMumsnet · 04/09/2009 14:16

themildmanneredjanitor Fri 04-Sep-09 14:10:25
but justine-the chances of being qouted in a national newspaper increase a thousand fold when you invite that paper to come on in and take whatever they want.

We haven't invited anyone to do anything. We've said to the DM we're not happy with the column running as it is.

JustineMumsnet · 04/09/2009 14:19

beanieb B Fri 04-Sep-09 14:16:14
"Because we said we'd comply with the vote and so far it's

565 (yes with controls, don't mind current sitch, don't care) v 363 against"

Snort!

I see, so you spread the vote over two options. Clever or ridiculous. Whatever it is it still stinks.

No, it's just maths really. Even if you take out the don't cares - there's a clear majority (so far) who say they don't mind the column with content control and written in mn tone.

Now you can argue that polls are imperfect because they don't represent strength of view - I'd agree with that actually, but you can't argue with the maths.

JustineMumsnet · 04/09/2009 14:21

By themildmanneredjanitor Fri 04-Sep-09 14:19:32

and the poll doesn't finish until the 7th and yet-a deal has already been struck with the daily mail for mp to write an article?

As said - this is not set in stone - it's subject to the poll results, the DM editor actually being happy to run a column written by us and us being happy with the column.

JustineMumsnet · 04/09/2009 14:26

By themildmanneredjanitor Fri 04-Sep-09 14:21:39

if that is how you are interpreting the poll-then that is laughable-truly laughable

I don't understand how else you could interpret it? Option 2 is clearly a subset of option 3.

Would you argue that the majority are anti a MN column in the mail in which mn had control over content and tone? Really? If so, I'm lost.

JustineMumsnet · 04/09/2009 14:28

beanieb B Fri 04-Sep-09 14:24:54
"I'm sure that MNHQ didn't distinguish the two deliberately in order to manipulate the result, though"

yes I am sure it asn't set up deliberately like that. Really I am.

there is a clear majority of people who say they do not want a column in mumsnet under any circumstances. Taking out the don't cares makes no difference to that majority. The I don't care was basically just the comedy oprion - no?

I just can't agree with that beanieb. Would you argue from these results so far that the majority are anti a MN column in the mail in which mn had control over content and tone? Really? If so, I need to re-do my Maths A Level. Seems like anything we do will be interpreted as a cynical move tbh.

JustineMumsnet · 04/09/2009 14:37

themildmanneredjanitor Fri 04-Sep-09 14:29:27
justine i think it would be far more honest of you to say 'it's our business we will run it the way we want' than to pretend to care what people think."

Sigh. We said we'd follow the results of the poll - these are the results of the poll. Of course we care what you think do you really think we'd have gone through this exercise if we didn't?

Maybe it was a bad idea to have a poll because it kind of assumes people will accept the outcome - which of course, I can see, in this case could be hard given the strength of feeling.

Anyway all I can say is that there's still a good chance it may never happen imo. Will keep you posted.

JustineMumsnet · 04/09/2009 14:52

Ok so we can see that not everyone sees the results of the STILL ONGOING, NOT YET DECIDED POLL as we do!

So what next, do we need a second poll?

I would be happy with a MN column in the DM so long as Mn had control of the content and it was written in MN tone and feel

vs

I wouldn't

Would that be fair. Would you accept those results as a fair poll, even if the outcome didn't go your way? Is it necessary?

JustineMumsnet · 04/09/2009 15:02

saintlydamemrsturnip Fri 04-Sep-09 14:55:02
No you don't need a second poll. Just abide by the results of the first one. i.e. first past the post.

(wonders what HQ are doing behind the scenes).

If you want a pool of MN writers writing a column for the DM then you don't need to rig a poll. Just do it.

Ok so SaintlyMrsT and all who believe it's a fix... if you had a poll asking you to pick what fruits you'd like in your fruit bowl:

i want apples - 10 votes
i want apples and pears - 20 votes
i want bananas - 22 votes

Would put bananas, or apples and pears please in your bowl if you wanted to please the most people?

JustineMumsnet · 04/09/2009 15:05

ps this was a poll to get the nuance of what you wanted or didn't want. As I said in the OP "We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se."

JustineMumsnet · 04/09/2009 15:08

Sorry I've just re-read my fruit post and realised it was a bit typo-laden.

Here's a clearer version:

Ok so SaintlyMrsT and all who believe it's a fix... if you had a poll asking you to pick what fruits you'd like in your fruit bowl:

I want apples - 10 votes
I want apples and pears - 20 votes
I want bananas - 22 votes

Would you put bananas, or apples and pears in your bowl if you wanted to please the most people?

JustineMumsnet · 04/09/2009 15:12

But it wasn't presented as first past the post that's my point. It was presented as trying to get at what folks really think. If otherwise it would never had had all those options

As I said in the OP "We recognise that it's not a perfect solution but there have been a number of objections raised about this and we'd like to see exactly what it is that folks are objecting to - MN in the Daily Mail per se. MN in the Daily Mail without MN control over content. MN in the Daily Mail in its current guise/format"

JustineMumsnet · 04/09/2009 15:19

Boco Fri 04-Sep-09 15:13:46
"If mn towers only had a vote, what would the results be? What do you really want to happen?"

Oh I don't know really - that's the point - we're a bit conflicted. I suppose on balance we'd rather a column written by us (ie with sensitivity, tone etc) in the mail than not but NOT if the majority of Mnetters is agin. Which is why we asked the question.

Now I need to pop to sportsdirect to buy some cheap sportswear for my girls... so apologies for temporary radio silence - over to you Gerry for now.

JustineMumsnet · 04/09/2009 23:07

Heelo,
Am back from sportsdirect.com with loadsa lycra. Anything much going on?

JustineMumsnet · 04/09/2009 23:10

Yeh I didn't really get that Porters Armed Forces stuff I have to say and I've got an economics degree (allegedly)...

Explain to me the brand thing someone (ps we're not planning a merger)

JustineMumsnet · 04/09/2009 23:21

Your poll would have been much better Ponymum I agree. Problem is that if we'd done a proper poll as we usually do - ie on survey monkey, designed with the help of lovely AnnMumsnet - then the results wouldn't have been visible as you go along and, given the whiff of cynicism about concerning our integrity, we thought there might be shouts of Fix! if we didn't do something very simple and out there.

Those were are motives in using our book club poll format - in retrospect though, think your poll would have been better.

I supsect however, that had that poll come up with a majority in favour of question 1a, it still would have been very hard for those who voted b to accept. Because I think the feeling is much stronger in the anti than the not-anti camp, as it were.

JustineMumsnet · 04/09/2009 23:25

QuintessentialShadows Fri 04-Sep-09 23:18:12
"Why is it a good idea to let MP feed titbits to DM, as opposed to a journalist taking what he/she finds fascinating and run it through with mnhq for approval first?"

Because that's what Mnetters voted for?

Or at least had done when I last checked - seems to be getting closer though!

(oh and she's funny)

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