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PussinJimmyWhoooos · 04/11/2008 13:50
The monkey getting bashed and realising this does happen to children in RL is making me feel sick....so awful....
RachelMumsnet · 05/11/2008 11:32
Sorry we didn't get back to you on this yeseterday. We're taking a look at this and will come back to you.
JustineMumsnet · 05/11/2008 13:48
Could anyone by any chance take a screen grab - it's a campaign that's come through our agency - so we haven't seen it? txs
JustineMumsnet · 05/11/2008 14:52
Hi all, We don't tend to disallow things in general on the grounds of offense caused unless there is a screaming consensus that we should and/or the material is obviously obscene. There doesn't seem to be a screaming consensus here but we will definitely contact the NSPCC and draw their attention to this thread - I'm sure they'll find the feedback useful. Hopefully we'll get a response from them directly which we can post up. Best, MN Towers
JustineMumsnet · 06/11/2008 12:39
WhatFreshelleisthis, the problem is that if we operated like that we'd be removing anything and everything... To give you an extreme eg someone might be very upset by a Yoghurt advert/post because their granny died by choking on yoghurt (fingers crossed noone's granny did) - should we disallow posts/ads for yoghurt?
I don't want to sound callous but MN is an open discussion board and if we start censoring on the grounds of offense caused where do we draw the line? Particularly if others would be equally offended if we did remove the said ad or post (eg Sophable). We really don't want to be in a situation where we are saying that your hurt and outrage is any less valid than someone elses.
That said we do agree with you that these ads are a bit crude and we're pleased to say that the NSPCC have said they'll come back to us about it and of course we'll post their response up straight away.
JustineMumsnet · 06/11/2008 14:21
Here is the response from the NSPCC:
"Over the years that we have been using advertising, we have tested a wide range of approaches and advertising styles and have found that adverts which clearly and simply state the 'problem' of child abuse and the 'need' for people to donate to the NSPCC recruits, by far, the most donors. Obviously we understand that this approach does not work for everyone but as a charity we have a responsibility to use our resources wisely and in the most cost effective manner. This is why we continue with an approach which has always worked well for us.
Across the NSPCC as a whole, for every £1 which is donated, 79p is spent directly on activities which aim to end cruelty to children. The other 21p is spent on administrative costs, a small proportion of which includes fundraising activities across all media, including TV. We rely on the money donated by supporters to keep our services running."
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