Massively insensitive "sponsored by Mumsnet" ads in the middle of a thread

[PermanentIyExhaustedPigeon]

A thread by a poster who is struggling after taking abortion pills, and the algorithm sees fit to break it up with an advert for a fucking lint roller.

Yeah I got a buggy on that thread.

Which is probably a bit worse thinking about it.

FFS 🙄

It’s done off your browsing history, so you must have been looking at something vaguely related to lint rollers. Other people will see different adverts

I definitely haven't been looking at buggies.

It's a "sponsored by Mumsnet" ad so I'm pretty sure they're unrelated to browsing history. Maybe MNHQ can clarify.

I pay for MN Premium so never usually see ads at all on MN, but the sponsored ones slip through as "native content" whatever that means.

Hi there @PermanentIyExhaustedPigeon . Thanks for letting us know about this. We'll take a look at this now.

Yes, while Premium members won't see any banner ads, the text-based native ads – usually promoting offers or Mumsnet's own content – are still visible on Premium. However, they shouldn't appear on sensitive threads like this, so thank you for alerting us to that.