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Original poster

Who is the beneficiary of those short polls at the end of each thread?

6 replies

BIWI · 04/10/2022 10:44

I notice there's a little icon for BeOp which is, apparently, is the first independent conversational ecosystem for media and brands

Apart from the fact that this is an absolutely dreadful way to collect accurate data (speaking as an ex-market researcher), who are you collecting this data for?

Why should MNetters bother to answer these?

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MNHQ

YetAnotherBeckyMumsnet · 04/10/2022 13:11

Hey @BIWI thanks for your feedback - we really like that you don't pull any punches. 😁 The beneficiary is us! And hopefully you - the MNers. We're currently testing a new way to survey our users to get their thoughts on certain topical issues. You'll no doubt be aware that we've had an insight panel for over ten years and this is just a new way of delivering those questions. We use this info to improve Mumsnet and find out the issues that are important to parents at the moment.

Let us know if you've got any more questions or suggestions.

MNHQ

YetAnotherBeckyMumsnet · 04/10/2022 14:02

Ah, yes - to some MNers, it may be an important issue! We'll pass on the feedback about it being a bit odd.

MNHQ

LilyMumsnet · 04/10/2022 16:44

Hi BIWI

Thanks for flagging - good questions!

We'll get back to you about this as soon as we can.

MNHQ

YetAnotherBeckyMumsnet · 05/10/2022 09:33

Thanks, @BIWI - no, we are not sharing any personal information with BeOp. These polls are only shown to users who give consent via the cookie popup. You can check if you’ve given consent by clicking 'Privacy settings' in the footer, clicking on vendors and searching for ‘BeOp’. You are able to turn off consent at any time or you can choose to not answer the polls.

These polls will not entirely replace other ways we run research, and we’re using them to supplement our understanding of how Mumsnet users feel about various topics on a topline level. If we were hoping to achieve a deep understanding of a topic, or we were running research on a more serious or sensitive topic, we would always seek to do this via more traditional methods (where we are, as you say, able to understand the impact of demographic and other variables on the results).

Thanks, everyone, for your feedback on the placement of one of the polls we’ve had live, too. At the moment we’re in the process of testing these polls, and so we haven’t finalised the way we’re targeting their placement to different areas of the site, but we’re already planning on making some improvements so that they appear in more contextually relevant places (which will hopefully solve this concern).

Anyway - we hope this answers your questions but do shout if not.

MNHQ

LilyMumsnet · 06/10/2022 09:47

Hi @BoreOfWhabylon

Are you seeing repeats?

MNHQ

HebeMumsnet · 10/10/2022 12:32

Afternoon, everyone. We are still testing these and we adjusted the targeting last week, which should mean you don't see the same polls repeated regularly hopefully. Do let us know if that's not the case though, and we'll continue to tweak.

Watch this thread for updates

Tap "Watch" to get all the latest updates

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