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MNHQ

Mumsnet Premium membership - new offers are now included

74 replies

JustineMumsnet · 08/12/2020 14:15

Some of you will remember that we launched Mumsnet Premium back in the spring - many thanks to those of you who’ve signed up and we hope you’re enjoying it.

We wanted to flag some Premium-related news and invite the unconverted to give Premium a whirl.

From now, Premium subscribers will get first access to our popular product tests (where brands give Mumsnet users free stuff in exchange for feedback). We’re also lining up some brilliant experts and slebs for our brand new Zoomchats. Places on these are limited, and Premium users will have first dibs.

We’ve created a Talk board for Premium subscribers where the MNHQ team and I will be doing regular webchats there to give you a behind the scenes look at MNHQ - a chance to ask all those tough questions you’ve been cooking up 😉

Our aim for Premium is to come up with new offers each month. We’ve got some of your favourite brands on board, such as Seasalt Cornwall who are giving Premium subscribers a free jute shopper worth £6 for orders over £25. Protected Species are giving a whopping 50% off selected outerwear, and you can also get 20% off Hornit bikes, 10% off Bugaboo and more (see all our offers here.

You can learn more about Mumsnet Premium here

If there's anything else you'd like to see that might persuade you to give Premium a go, then please do let us know. Big thanks!

OP posts:
JulesJules · 08/12/2020 14:59

I use MN mainly on my phone and the site is awful on Android. I said this when premium launched - I'd be happy to pay, but please please please can you do something about the site on Android? Then my riches will be yours.

Augustbreeze · 08/12/2020 18:28

This reply has been deleted

Message withdrawn at poster's request.

BoomBoomsCousin · 08/12/2020 19:27

What happened to the edit function you promised when you launched?

Mylittleturkeysandwich · 08/12/2020 20:53

Surely by giving premium users priority for product tests you're going to skew the results? More affluent reviewers only? Because after the year a lot of people have had there isn't a spare £5 a month to chuck your way. Certainly not in this family anyway.

ShowOfHands · 08/12/2020 22:07

@JulesJules

I use MN mainly on my phone and the site is awful on Android. I said this when premium launched - I'd be happy to pay, but please please please can you do something about the site on Android? Then my riches will be yours.
What problems are you having? I'm on Android and it's fine for me.
LittleMissLockdown · 08/12/2020 22:18

@Mylittleturkeysandwich

Surely by giving premium users priority for product tests you're going to skew the results? More affluent reviewers only? Because after the year a lot of people have had there isn't a spare £5 a month to chuck your way. Certainly not in this family anyway.
I have to say that was my first thought when reading that was now a perk of premium.

Surely a product test needs a diverse variety of testers by giving priority to those able to pay £60 a year for a subscription you are indeed going to skew the results.

vanillandhoney · 08/12/2020 23:14

@Mylittleturkeysandwich

Surely by giving premium users priority for product tests you're going to skew the results? More affluent reviewers only? Because after the year a lot of people have had there isn't a spare £5 a month to chuck your way. Certainly not in this family anyway.
Exactly. Surely it defeats the point?
ShimmyAndShine · 09/12/2020 03:07

Agree that product test feedback will lose its validity. Brands will find out and endorsed by mumsnet members won't be worth that much anymore to them. That should definitely be reconsidered

AaronPurr · 09/12/2020 06:47

@Mylittleturkeysandwich

Surely by giving premium users priority for product tests you're going to skew the results? More affluent reviewers only? Because after the year a lot of people have had there isn't a spare £5 a month to chuck your way. Certainly not in this family anyway.
Another one who agrees with this. It seems an odd decision.
SupaTrooper · 09/12/2020 06:58

I actively seek out Mumsnet reviews on products as I've done a product test myself for Mumsnet and absolutely felt like I could say exactly what I wanted about the item. The reviews feel real as there are such a lot of members from all over.

They won't now if you you have to pay £5 a month.

supercalifragilistic123 · 09/12/2020 07:06

Yeah I've got to say I think this is a really poor decision Confused

todayIdrankmilk · 09/12/2020 07:49

Not being rude but I don't understand why anybody will pay £60 per year to be the first to review products or to get discounts on a few different brands.
I'mHappy just posting comments.

It's been a tough year. I don't know anybody with a spare £60 tbh.

Kpo58 · 09/12/2020 08:50

So far there is nothing to make we want to pay for premium. Offers for brands that I don't use and to create reviews on things I don't want doesn't seem appealing.

AaronPurr · 09/12/2020 08:56

@Kpo58

So far there is nothing to make we want to pay for premium. Offers for brands that I don't use and to create reviews on things I don't want doesn't seem appealing.
My memory isn't great but have MN ever canvassed opinions on what would sway users to part with £5 a month? Obviously there are many who simply cannot afford it no matter what is offered, and I know there are some who would pay even if they didn't receieve any additonal features. But have MNHQ given users a chance to suggest features / premium benefits?
NotYourReindeer · 09/12/2020 10:13

nothing I'm seeing in the Premium offer so far is appealing to me as a single parent, low income, busy life.

I don't shop at the majority of shops you are linked to.

I realise there is a large middle class user base on this site but id wager there's a large working class base too.

How about getting offers from Matalan, Next, the supermarkets - I realise it all depends who you can get on board but in all honestly at the moment it looks elitist and this puts me off.

I'd suggest you maybe look to your other demographics and include things that appeal to those of us who don't have money to splash on discounts at expensive brands.

Offer us what we want and we will sign up in droves. At the moment it just isn't appealing I'm afraid (behind the scenes at MNHQ? I'm sure you're all lovely but other than a one-off peak, I'm not sure it's enough to keep my interest)

Hellotheresweet · 09/12/2020 10:32

@Mylittleturkeysandwich

Surely by giving premium users priority for product tests you're going to skew the results? More affluent reviewers only? Because after the year a lot of people have had there isn't a spare £5 a month to chuck your way. Certainly not in this family anyway.
That is a very good point.

Will put off companies paying Mumsnet for tests and surveys.

MNHQ
JustineMumsnet · 09/12/2020 10:37

@JulesJules

I use MN mainly on my phone and the site is awful on Android. I said this when premium launched - I'd be happy to pay, but please please please can you do something about the site on Android? Then my riches will be yours.
Do you mean the Android app Jules? In which case I agree - I pleased to say it's on our radar and we definitely will be updating/ improving over the coming months.
OP posts:
MNHQ
JustineMumsnet · 09/12/2020 10:38

@BoomBoomsCousin

What happened to the edit function you promised when you launched?
Still in the plan BoomBooms - but not necessarily just for Premium members
OP posts:
MNHQ
JustineMumsnet · 09/12/2020 10:49

@Mylittleturkeysandwich

Surely by giving premium users priority for product tests you're going to skew the results? More affluent reviewers only? Because after the year a lot of people have had there isn't a spare £5 a month to chuck your way. Certainly not in this family anyway.
I can see what you're saying here MylittleTurkey... (and others) but we're only giving Premium members priority access - that doesn't mean all testers and all tests will be Premium members only.

We want to keep the site free-to-use and as ad-light as possible - to do that we have to generate revenue from other sources and Premium is a key one for us. But we'll only entice a wide variety of people to become premium members (and i agree this should be our aim) if they foresee value in the premium offer. Clearly testing products isn't everyone's bag (as can be seen from some of the comments on this thread) but it for some it represents significant value.

OP posts:
MNHQ
JustineMumsnet · 09/12/2020 10:51

@NotYourReindeer

nothing I'm seeing in the Premium offer so far is appealing to me as a single parent, low income, busy life.

I don't shop at the majority of shops you are linked to.

I realise there is a large middle class user base on this site but id wager there's a large working class base too.

How about getting offers from Matalan, Next, the supermarkets - I realise it all depends who you can get on board but in all honestly at the moment it looks elitist and this puts me off.

I'd suggest you maybe look to your other demographics and include things that appeal to those of us who don't have money to splash on discounts at expensive brands.

Offer us what we want and we will sign up in droves. At the moment it just isn't appealing I'm afraid (behind the scenes at MNHQ? I'm sure you're all lovely but other than a one-off peak, I'm not sure it's enough to keep my interest)

Thanks for this - we'll certainly try to source more offers and more specifically designed for lower income families. It's a great point.
OP posts:
Hellotheresweet · 09/12/2020 10:53

And they should be unique to mumsnetters

The offers I have seen in the past on mumsnet ... a quick google and they are offered by loads of others too

GreenGordon · 09/12/2020 10:58

@NotYourReindeer

nothing I'm seeing in the Premium offer so far is appealing to me as a single parent, low income, busy life.

I don't shop at the majority of shops you are linked to.

I realise there is a large middle class user base on this site but id wager there's a large working class base too.

How about getting offers from Matalan, Next, the supermarkets - I realise it all depends who you can get on board but in all honestly at the moment it looks elitist and this puts me off.

I'd suggest you maybe look to your other demographics and include things that appeal to those of us who don't have money to splash on discounts at expensive brands.

Offer us what we want and we will sign up in droves. At the moment it just isn't appealing I'm afraid (behind the scenes at MNHQ? I'm sure you're all lovely but other than a one-off peak, I'm not sure it's enough to keep my interest)

^ This
LittleMissLockdown · 09/12/2020 11:05

Thanks for this - we'll certainly try to source more offers and more specifically designed for lower income families. It's a great point.

I'm actually very very surprised that it has taken a poster to point out that offering discounts and offers for those with less of an income might be a better plan. Given that we are in the middle of pandemic which has seen a huge amount of families thrown into financial turmoil, I'm pretty shocked not one person working at MNHQ had considered this might be a good idea.

Mylittleturkeysandwich · 09/12/2020 11:07

@JustineMumsnet you can try and entice me all you want (and I am interested in product tests, not that I've ever been chosen). The fact remains however that those on low incomes will never have spare money to subscribe to premium. Coronavirus has pushed us from "doing ok" to "basically screwed" in less than a year. So I don't see your wide demographic happening.

fruitpastille · 09/12/2020 11:13

I like mumsnet and read it daily. I could afford 60 quid but I can't imagine what would persuade me to pay it. Perhaps if there was a discount that would be really useful I might sign up for a month to get it and then unsubscribe. Isn't there a danger of lots of users doing that?