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Sponsored pages masquerading as articles

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LetTheBirdsSing · 01/10/2020 15:57

Hi @mnhq I was reading a page ‘how to make mixed feeding work for you’ www.mumsnet.com/babies/mixed-feeding thinking that I was just reading a bog standard Mumsnet article. Right at the bottom of the article I noticed that all of the recommended products for combination were MAM products and thought “hmmm, this page looks more like an ad than an article”. At the bottom of the article it said that the page was sponsored by MAM.

Please can you ensure that sponsored pages are very clearly labelled at the top as such, so that it’s very clear to someone reading that it is an ad feature for a brand? I don’t have an issue with Mumsnet having sponsored pages, I realise that the website needs to make money, but it feels disingenuous to hide away the fact that a page is sponsored at the very bottom. Personally, I certainly won’t trust ‘best buy’ product recommendations that are all manufactured by one brand....on a page sponsored by that brand.

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