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MN towers people, PLEASE don't advertise Bernard Matthews!

3 replies

TooTicky · 12/09/2007 22:02

They are uncaring and unhygienic. Shocking lack of animal welfare. I was shocked to see it at the top of the page.

OliviaMumsnet · 13/09/2007 10:14

Thanks for the heads up on this TT, we'll look into this and discuss.
MNHQ

JustineMumsnet · 14/09/2007 13:59

Hello folks,
Bernard Matthews isn't on our banned list right now because we weren't aware that they were particularly evil re lack of animal welfare relative to other food suppliers. Obviously you can argue that battery/ intensive farming methods are cruel per se but if we go down that route then does that mean we shouldn't have anyone who sells this stuff either - ie all the Supermarkets etc? Whilst it would be nice, it wouldn't be viable if we want to keep the site free to use.

So I guess what Aitch says is right - we make a gesture as a protest against things we feel strongly about - like formula milk advertising, plastic surgery etc - but to be completely consistent would be impossible. If you feel that Bernard Matthews is one of those companies that we ought to add to the list because their practices are particularly evil let us know. We don't tend though to include companies just because the products they supply are unhealthy - or we really would have very few left to advertise and we don't really see it as our job to tell people what they should and shouldn't consume.

In an ideal world, of course, we'd like only to take advertising from small, green, wholly ethical businesses or indeed none at all but in reality we have costs to meet and this is kind of the best we can manage.

It's not perfect we know - it's a bit like being a veggie and still eating fish or wearing leather shoes I guess, but you do what you can.

One idea we've thought of is to supply an ad-free MN to folks willing to pay an annual fee for that...

Do let us know your thoughts.

MNHQ

JustineMumsnet · 14/09/2007 14:30

Hi VVV,

Sorry - we hadn't see that but we have now and have realised that Davina is on Garnier ads which is L'Oreal which is part owned by Nestle. This is another of those tricky ones... As we see it right now, the Nestle protest is about them supplying formula milk to the developing world - we make the protest by boycotting advertising from the nestle brand and all the products that Nestle plc produces.

Nestle also has investments in lots of other companies which we don't at the moment disallow ads from - quite a big list of pretty harmless companies, many of which are operating out of Nestle's control - they are just one of a group of large shareholders like any pension fund might be.
Right now we don't include them on our banned list.

The analogy about the veggie who eats fish probably holds here too tbh - but again, as Aitch says - it's a gesture and it's not perfect but we're doing what we can whilst trying to keep the site free to use. That said as always it's up for discussion and we'd be keen to know your thoughts...

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