I think it is healthy to challenge the premise of consumer society, and to keep a lively debate going about how our consumption impacts on the environment, especially at times of the year associated with buying loads of stuff
I totally agree with this, 100%.
Christmas, for me, is about creating traditions with the DC and enjoying them.
We're not religious, so we don't do any of the churchy stuff.
Christmas for us is about family and friends spending time together, eating drinking and being merry, and taking time to enjoy each other's company in between the bickering.
Stockings and presents are part of Christmas. The act of giving and receiving present doesn't have to be commercial. Unless you're against presents completely, then gifts are part of Christmas, surely? But, how you approach them makes all the difference.
My DM and DMIL for example, are getting sloe gin this year - with sloes picked by me and the DC - with home made labels, and made with quality gin. Both DM and MIL love gin, and will love that the DC picked the sloes and made the labels. Sure, I bought the gin, but I don't see it as overly commercial - do you? It'll get drunk!
A Christmas box doesn't have to be commercial. Our box is all about the DC winding down to bed and - as I said upthread - the hot chocolate was out of the cupboard and the basket recycled.
Personally I don't like Elf on the Shelf, sounds like far too much work to me! But others like it, why not? I'm not going to have a go at them for it.
Capitalism will worm its way in to make profit out of anything it can. But that doesn't mean we need to throw the baby out with the bathwater. Giving gifts is a good thing to do. It's the over indulgence and tat that's driven by capitalism, surely? Not gift giving of all kinds?
I have no doubt, if you apply a bit of imagination, you can see how Christmas boxes don't need to be commercial. If they're not for you, don't knock it. But others enjoy them, and why not?