Mumsnet Christmas Appeal - let's support three brilliant charities!

[JustineMumsnet]

Greetings all,

We’re pleased to announce the launch of this year’s Christmas fundraiser - this year we’re raising money for the Against Malaria Foundation, Trussell Trust and the Women Support Women group at the Prince’s Trust.

As with our previous Christmas appeals, we’ll match donations up to a total of £10,000 across the three charities.

We know this is an expensive time of year, but any donation at all will be greatly appreciated and WILL make a difference.

Please have a look here for more information about the three charities. We’ll keep you updated with running totals and post updates here.

Please click on the links below to

Donate to the Against Malaria Foundation

Donate to the Trussell Trust

Donate to Women Support Women at the Prince’s Trust

Thank you for reading and for supporting our appeals - we hope you’ll be as inspired by these causes as we are.

Wishing everyone a very happy Christmas,

Justine and all of us at MNHQ

I think that's a spam message

But I'm not clicking on that link to find out!!

Thanks BIWI.

We've removed both the spam and the spammer.

I don't think larger charities should be ruled out - they often have a huge reach and need to continue that.

Just look at the boards to see what's important to us. Mental health, cancer, SEN, women's aid etc.

Also - I would love you to have an option to revive n email/acknowledgement saying 'thanks for donating to x charity via Mumsnet in lieu of Christmas cards' 😂

Hi MNHQ
Can I ask where you have been advertising this as I've not seen anything, other than this post hidden away in this section of the boards.

We are going to be doing lots of promotion over the next few weeks (we're keeping the appeal open until the end of January, so hopefully through another pay day for lots of people) and we will ask the charities themselves to draw their supporters' attention to it too - we'll do everything we can to get the total donation up to £20k

Bump

@JustineMumsnet
@BojanaMumsnet
@soniamumsnet

You're going to have to start plugging this, MNHQ. Or guarantee you'll stump up £10,000 to each charity rather than just matching donations.

What a disappointment

Thanks for checking in and sorry for the delay in replying. The appeal has been promoted on the homepage (content block and DODs link), in our Daily email newsletter, on stickies, sliders and inliners (that's all the little message boxes you get) around the site (currently inliners are appearing in 20 different topics). We have also been sharing this on Twitter most days.

Our plan is put it back on the homepage and in another newsletter to give the appeal an extra push before it closes.

We have launched and promoted a guest post from Against Malaria and are trying to get guest posts from the other two charities as well. (Guest posts are also promoted on the homepage, in Daily and via stickies, sliders and inliners.) We've also encouraged those charities to share with their own member lists and on social media to encourage their supporters to donate via Mumsnet so they can get the matched funding.

In short we are really NOT trying to bury this!

If there's something else you'd like to see us do to promote it do shout - we'd love to get up to target. Many thanks.

Apart from the initial messages about this I have seen no mention of this anywhere until today.

I don't want to support those charities though whilst women and children are being murdered in our own country.

Foreign aid is fine, but we have growing domestic problems. I know, I know, we can all fight for our causes, I was just so that WA was not on the final list, I think.

This is so disappointing. £20,000 could have done so much

www.mumsnet.com/Talk/am_i_being_unreasonable/3493639-To-think-MNHQ-should-donate-10k-to-each-of-the-charities

Hope it can be reached!

Hello,

We're sorry that some of you haven't been seeing much about the fund-raising campaign. We can honestly say that the match-funding fund-raiser is a big event for us, and we've given this a lot more promotion around the site and on social media than we do for other MNHQ projects. The Talk ads have been viewed literally millions of times according to our data, and our email newsletters and social media feeds reach hundreds of thousands of people who might not be looking directly at Talk.

All of that said though, this obviously hasn't been our finest hour. Previous appeals tended to go well because there were stand-out charities that had emerged throughout the year on MN. There wasn't one of those this year, and we should definitely have taken that as a cue to consult users. Lessons have been learned and you can take it as read we'll be asking MNers what they think in good time next time around.

With just the last couple of days to go, we're going to be giving the appeal an extra push. We'd really like to have your help. One thing we've learned over the years is that there is nothing like word-of-mouth to support our appeals. If you can bring it to the attention of other MN users here on site, or to your family/friends/colleagues on social media, we'd really appreciate it. Here's the best link to share again: www.mumsnet.com/christmas/mumsnet-christmas-appeal-2018

Thanks
MNHQ

But it's still not even on the homepage!!

Tbf I did actually spot it on one of the ribbon adds yesterday for the first time though.

I wonder at there not having been a charity that stood out when its been such a year of women's safe spaces being fought for, and there's always cries to 'ring WA' on here.

@GalacticChickenShit

But it's still not even on the homepage!!

Hi,

Just to confirm, the guest post from Women Supporting Women was up on the homepage yesterday, but the general appeal page is up today. Let us know if there's anything else we should be doing!

Hello all,

Our appeal is now closed and here are the totals raised:

Against Malaria Foundation: £9,567

The Trussell Trust: £325

Women Supporting Women at the Prince's Trust: £108

Matched by MNHQ, this will be:

Against Malaria Foundation: £19,134

The Trussell Trust: £650

Women Supporting Women at the Prince's Trust: £216

We had a last minute donation (slightly after the deadline but who cares ?) from a Mumsnet user who wanted to take the total donation to 10k with the balance to AMF, so that's brilliant news!

We've also learned some lessons from this appeal - we'll be starting earlier next year and asking for your input on which organisations you'd like to donate to, so look out for a thread the Autumn...

Big thanks to all who inputted and contributed.
Justine

Wow that AMF appeal really jumped up. Did someone really donate £8,534.74 as a single donation

Yes they did.

Thought I'd share a sweet note we just got from AMF re the Christmas appeal donation...

Dear Justine and Bojana,

I wished to write and thank the senior team and all at Mumsnet for selecting AMF to be a beneficiary charity for Mumsnet’s Christmas Appeal 2018.

We have just heard that the final matching amount that will be sent across is a wonderful £9,567 giving a total raised, including Gift Aid, of £21,388.03!

Thanks also to all of those who donated and in particular to the two donors who donated multiple thousands of pounds each, which was both humbling and thrilling: humbling to receive donations of this size and thrilling to know what these donations and the total raised will achieve.

100% of this total will be used to buy 13,826 long-lasting insecticidal nets (LLINs) that will protect an estimated 24,900 people when they sleep at night from the bites of malaria-carrying mosquitoes that would otherwise cause severe illness, or worse. That’s the equivalent of 50 villages protected thanks to you all. Brilliant.

These nets can be expected to save the lives of 10 people and prevent 10,000 cases of malaria. Further, by reducing sickness and allowing people to work i.e. function normally, the economic impact on the local community is estimated to be 12 x the total raised or £250,000, so both a humanitarian and an economic impact.

We have already allocated the donations to a specific net distribution so the funds have already been put to work. Everyone can follow where the nets are distributed via the Mumsnet fundraising page on the AMF website and we will make the full distribution details public when the distribution agreement is finally signed.

Warm regards and thank you all again,

Rob

Rob Mather

Founder/CEO, Against Malaria Foundation (AMF)