Native ads on Mumsnet Talk topics

[JustineMumsnet]

Hi all,
I wanted to give you a heads up about some Native Ads we're introducing on Talk (images attached). They will appear on Talk topic home pages and will only appear once per page. We have tested them on users - we tested them in threads and on Talk topics and the feedback was that users weren't so keen on seeing them within a thread but didn't mind them on the topic pages, so that's where we're putting them. Hopefully you won't find them intrusive and they may even be interesting/useful sometimes. Obviously we already have a similar type of thing with our in-house inline ads on Talk theads, so hopefully it won't be too much of a shock/ imposition. Please do let us know your thoughts and as ever, if there are any advertisers/ partners you'd actively like us to seek out then please do let us know.

I can barely see your screenshot, Justine.

But if either of these two (House Of Horrors and Little Terrors - 'presented by eBay' ) are the same kind of thing - then they can bugger off, because of their AdChoices arrows they look 'spammy'.

No way am I clicking on either of those threads.

I don't think they are actually threads. I would expect that, in clicking, you are redirected to the ad page.

I'm sure you're right, honeysuckle.

But they still look 'spammy'.

Hopefully you won't find them intrusive and they may even be interesting/useful sometimes.

They are annoying and intrusive I'm afraid. is mumsnet particularly hard up at the moment that it needs to shove adverts right in our face amongst the threads? It's really fucking annoying.

They look like the kind of thing you get when you have a computer virus, horrible

Yup. Very unnerving and annoying and in yer face.

I'm sorry but it is intrusive and just awful tbh. I think it would be extremely off putting for new users too.

I also accidentally clicked on one thinking it was just a sponsored thread with the addition of a photo and it froze my phone so cheers for that.

Really don't like them. I thought they were spam or my computer had a virus.

I accidentally clicked on one, it opened multiple new web pages and then the eBay app. When I tried to shut it all down it stared again.

Annoying and intrusive I'm afraid.

Very annoying, and dishonest. They are masquerading as threads, but are adverts. It says 'sponsored by...' which suggests that it's a thread but with an advert in it, not just an advert.

However I appreciate that mumsnet needs to make money. Sigh.

Very intrusive actually. They are designed to catch the eye of course (they are in the most prominent spot and consist of a picture and a message), so difficult to avoid in what is otherwise a text screen.

If you go to the trouble of blocking ads yourself then is annoying to have them pop up on each single Topic home page.

I had the "Is Your Little Terror's Halloween Costume Ready?" ad in the Bereavement topic. Which is perhaps not great (understatement).

Also, it will encourage even more people to just look at Active Convos instead (which won't feature the Native Ads as I understand it).

I REFUSE to but ANYTHING that comes up on an ad like that. On principle.

Buy, not but...

Annoying and intrusive

Can't you put your resources in to:

• turning colours back
• reinstating deleted threads from TIO
• sorting out the fonts on TIO

Many many threads all over site stuff about the things which are broken and need to be fixed

Now another thing you've added to annoy users

The attached example is completely inappropriate

Horrid. Horrid. Horrid.

I'd suggest blocking them from certain topics as detailed in pps if you can't be more careful about what is shown.

So .....

.............. this idea isn't going too well, is it, Justine?

Especially when they're popping up in sensitive topics ...............

atmyhouse I also actively refrain from clicking on, purchasing or otherwise engaging with products promoted through these methods.

(Especially when the targeting is so evidently poor and, as shown above, offensive.)