Hi all and thanks for your thoughts on this.
We tend to think that there are many ways to skin the proverbial cat when it comes to parenting, and generally we try to make parents lives easier by helping them find the approach that works for them and their families.
Clearly lots of you feel that this method is not for you, but others on the thread (and probably others who haven't commented) have followed this or similar 'gentle routine' methods with success.
But you're right - the tone of this page is a bit prescriptive. We should flag more clearly that this is one approach of many, and we should also make it clearer that a feeding routine isn't for the early weeks. We'll get that sorted on Monday, when the content team are back at their desks.
Thanks all for you feedback.